Ready to Shine Bright? Fenty Beauty is Coming to Ulta Beauty at Target

  • Sep 28, 2023
A photo of Rihanna next to an image of several Fenty Beauty makeup items.

At Target, our goal is to create a shopping experience where all our guests feel welcome and represented. One way we do this? Through the brands we carry. Rihanna’s much-loved makeup brand Fenty Beauty is known for makeup that performs across all skin types and tones (including one foundation that’s available in 50 shades). Now it’s coming to Ulta Beauty at Target, and we’re glowing with excitement. The collection debuts Oct. 1 with a special mix of top sellers, new mini sizes and sets called Fenty Snackz curated especially for Ulta Beauty at Target. It’s the latest prestige brand to join the assortment, and we can’t wait to give you all the beautiful details.

“For two years, Ulta Beauty at Target has offered the makeup, skincare and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Our curated assortment — including Fenty’s best-selling products, as well as new mini sizes and sets, will spark discovery and deliver affordable joy to our guests.”

Along with full-size best sellers like Hella Thicc Volumizing Mascara and Invisimatte Instant Setting + Blotting Powder, Ulta Beauty at Target will feature a lineup of fan-favorite must-haves in affordable minis and sets called Fenty Snackz, so you can try out the brand and get a taste of the Fenty Face in a new, fun way. Plus they make great gifts. (Hello, holiday.)

“The goal has always been to bring Fenty Beauty to as many people as possible,” says Rihanna. “I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand.”

Three Exclusive-to-Target Fenty Snackz sets, including Mini Match Stix Duo Contour + Shimmer Sets; the Fenty Fam Faves Eye, Lip + Highlighter Set; and the Lil Gloss Bomb Trio Mini Lip Gloss Set.

Here’s a taste of the exclusive-to-Ulta-Beauty-at-Target Fenty Snackz sets (pictured left to right, above): 

Mini Match Stix Duo Contour + Shimmer Set — mini versions of the iconic Match Stix Contour and Shimmer Skinsticks, available in specifically curated sets for all skin tones

Fenty Fam Faves 3 Piece Eye, Lip + Highlighter Set — a Gloss Bomb Mini Universal Lip Luminizer in Fenty Glow, full-size Hella Thicc Volumizing Mascara and Killawatt Mini Freestyle Highlighter in Wattabrat

Lil Gloss Bomb Trio Mini Lip Gloss Set — a mini set of three bestselling, fan-fave shades: Fu$$y, Hot Chocolit and Glass Slipper

“We’re thrilled to expand our Ulta Beauty at Target offerings with the launch of Fenty Beauty,” says Monica Arnaudo, chief merchandising officer, Ulta Beauty. “Our guests love shopping the brand in our stores and, and we know they will embrace this added touchpoint to discover all of our Fenty favorites in mini sizes and curated sets, an offering created just for Ulta Beauty at Target.”

Ulta Beauty at Target

At Target, we love all things beauty, and our teams are practically obsessed with finding new ways to meet our guests’ evolving needs. Beauty fans were thrilled when the Ulta Beauty at Target shop-in-shop and online experiences launched in 2021, and for the past two years we’ve continued to grow, adding more prestige brands and quadrupling the number of shop-in-shops. (You can now find the Ulta Beauty at Target shop-in-shop experience in over 500 stores across the U.S., with more on the way.) And Fenty Beauty is bringing even more excitement. Adding Rihanna’s universally flattering brand to the mix is part of our strategy to meet our guests’ diverse needs and make Target the ultimate destination for beauty shopping.

Two rewards programs and so many ways to shop

When you shop Ulta Beauty at Target, you get the benefits of both Target Circle and Ultamate Rewards. (Nearly 3 million guests have already linked their Circle and Ultamate Rewards accounts.) And using your Target RedCard gives you an extra 5% discount with every purchase. Shop Fenty Beauty plus more than 60 other prestige brands at Ulta Beauty at Target shop-in-shops,, or through Target’s free, fast Order Pickup and Drive Up services — no designated pickup time or membership required; or try same-day delivery with Shipt to get your beauty fix delivered right to your doorstep in as soon as an hour.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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