Disney fans, we have super news. Target and Disney are teaming up again in two fantastical ways: a first-of-its-kind collaboration with Marvel Studios’ “Black Panther: Wakanda Forever,” and the expansion of our magical Disney store at Target shop-in-shops.
Ready for this, Black Panther fans? We’re teaming up with Marvel Studios in support of the new movie, “Black Panther: Wakanda Forever,” coming to U.S. theaters Nov. 11. The first-of-its-kind collaboration is stronger than vibranium, with exclusive Black Panther merch, augmented-reality fun, movie screenings and more.
The backstory: Our guests loved the first movie, which quickly became a cultural phenomenon and a groundbreaking film featuring a Black Super Hero, a predominantly Black cast and a Black director. So we couldn’t wait to be part of the next chapter in the story — and the next step in celebrating diversity and representation onscreen. The sequel’s brimming with strong, diverse female characters and aligns with our own Racial Equity Action Change (REACH) commitment to create meaningful and authentic experiences for Black team members and guests.
“At Target, we’re constantly innovating and collaborating with iconic brands to deliver an experience where all families feel seen, heard and celebrated,” says Maurice Cooper, senior vice president of marketing, Target. “The release of Marvel Studios’ ‘Black Panther: Wakanda Forever’ will be a significant cultural moment, and Target is excited and proud to amplify its joy, inspiration and purpose, which will be meaningful for our guests and communities we serve across the country.”
Gear up with Black Panther merch
We’ll launch products exclusive to Target in the U.S. this October across toys, home, apparel and beauty — with everything from pillows and pjs to the only-at-Target LEGO “Black Panther: Wakanda Forever” Royal Sea Leopard ship. And Black Panther fans won’t want to miss our sought-after collectibles, including some exclusive items from the Black Panther Legacy Collection POP! series from Funko.
Explore Wakanda from your phone
While you're checking out all the Black Panther merch, you can also get in on the action and explore two immersive augmented reality experiences. In stores, look for Marvel Studios’ “Black Panther: Wakanda Forever” signs in the toy department, then scan the QR code with your smartphone to explore “Wakandan-inspired” technology. From there, you can watch the build of the LEGO Royal Sea Leopard or interact with one of the Hasbro Titan 3-pack action figures. On Target.com, you can access these augmented reality experiences by visiting Marvel Studios’ “Black Panther: Wakanda Forever” landing page starting Oct. 2.
Screenings for good
Together with Disney and Marvel Studios, we’re also hosting more than 130 community screenings of the film in support of, and attended by, nonprofit organizations in select markets across the U.S.
“For years, families have enjoyed finding their favorite Disney characters and stories at Target, and through this expanded collaboration, we’re bringing the magic and heart of ‘Black Panther: Wakanda Forever’ to our product assortment,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Across the products we carry — from toys and home to apparel and beauty — we're bringing the Marvel universe to our guests with items and immersive experiences that spark imagination and joy.”
More Disney magic coming your way
We’re expanding our fan-favorite Disney store at Target shop-in-shops to more than 200 total locations by the end of the year. This gives even more guests the chance to enjoy the magical in-store experience while shopping for toys and apparel from brands like Disney, Marvel and Star Wars, including new items from Marvel Studios’ “Black Panther: Wakanda Forever” in time for the holiday season. Check out the curated Disney experience on Target.com and use the online store locator to find a Disney store at Target near you.