Guests come to Target looking for what’s new, what’s trending and what’s worth adding to their wardrobes. Delivering on that starts with curating the brands they love, along with the ones they’re just discovering to make style accessible to all. Now, there’s a new name joining the lineup.
Welcome intimately fp to Target.
For the first time, guests can now shop intimately fp in select stores and on Target.com. This intimates assortment, featuring several Target-exclusive pieces, brings the brand’s trend-driven silhouettes and effortless aesthetic to everyday wardrobes. Guests will find fresh seasonal colors and high-quality, must-have styles, all priced under $48.
“Consumers love coming to Target to shop their favorite stylish brands at an exceptional value – and adding intimately fp to our lineup builds on that promise.” says Gena Fox, senior vice president, apparel & accessories, Target. “This intimates collection gives guests, especially Gen Z, more ways to express their personal style with pieces that feel fresh and flattering.”
Intimates that fit and feel good
The 42-style intimately fp assortment at Target blends signature laid-back styles with thoughtful details and a great fit. Think soft bralettes and undies, easy layering pieces and versatile intimates designed for real life. These are pieces guests will want to reach for every day. Comfortable, stylish and made to move with you.
The collection features seasonal hues and trend-right touches that feel current yet timeless. Whether layered under a favorite outfit or styled as a cozy statement piece, these designs deliver the comfort and confidence guests love, at prices that make refreshing the top drawer feel like a treat.
The arrival of intimately fp at Target is an exciting new addition to its apparel assortment and part of a broader focus on inspiring guests and helping them create their personal look. By adding brands like intimately fp that reflect what’s happening in fashion right now, Target continues to show why it’s a go-to destination for style and design at an incredible value.
