Build *Colorful* Memories This Holiday Season With the LEGO® Collection x Target

  • Oct 14, 2021
a group of people in clothing

Ready! Set! Build memories! That’s right, LEGO® fans, the Bullseye’s launching the LEGO Collection x Target just in time for holiday gifting and oh-so-joyful memory-making. With nearly 300 must-haves for you and your family, pets, home, table and closet (plus many more spaces and places), you’re sure to find something everyone will love. And bonus: Most of the colorful, brick-inspired items are under $30 and not available anywhere else — making the collection perfect for this holiday season and as collectors’ items for years to come.

It builds on our long-standing partnership with the LEGO Group and reflects our shared values of inclusivity, optimism and joy. The result? A reimagining of the LEGO brand’s colorful bricks into a curated assortment of lifestyle items guests can wear and use every day to celebrate self-expression and togetherness this holiday season and beyond.

Leveling up on what guests love 

“Our guests love LEGO brick sets. In fact, Target is one of the leading destinations for families when shopping for the brand. As we approached the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount,” says Jill Sando, executive vice president and chief merchandising officer, Target. “As our guests continue to reimagine what their holiday traditions look like, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most — spending time with family and friends.”

Here’s a peek at what guests can look forward to in the collection:
A collage of colorful photos including geometric gift wrapping, LEGO cups and bag, and a man, woman and child in LEGO pajamas

Play with your dinner 

Is your table ready for a little bit of wonder? The LEGO Collection x Target includes household goodies like colorful tumblers for holiday get-togethers.

Build new memories 

The iconic LEGO bricks and minifigures will show up in a big way, with joyful toys that are ready to be topped off with gift tags and ribbons that match.

See Spot stack 

Turns out you can teach any dog a new trick if they get a brick-patterned leash and collar! And don’t forget to pick up a joyful plaid sweater for your furry friend while you’re at it.

Holiday outfits that click  

From brick-inspired hooded sweatshirts to color-blocked puffer jackets, fanny packs and pajamas in our most inclusive collection to date (women’s apparel ranges from XXS-4X and men’s from S-5XLT) — there’s something for everybody in this collection. Plus, it’ll also have adaptive and sensory-friendly offerings for kids and baby, like flat seams or hidden openings.   

Snaps for a guest-fave partnership

“The LEGO brand is rare in its ability to equally excite all members of the family and we expect that enthusiasm to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership,” says Satwik Saraswati, design director at the LEGO Group. “Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”

Bring it all home  

The LEGO Collection x Target ranges in price from $1.50-$120 and arrives on and all Target stores in early December. To make your shopping experience extra easy, you can also shop the collection via Target’s contactless same-day pickup options, Drive Up and Order Pickup. 

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

Learn more about our products & services

More content on this topic

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Introducing the LEGO Collection x Target

View the press release

View the media collection

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