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hot deals delivered weekly, since 1962

50 years of Target's Weekly Ad

Take a trip throughout the past 50 years to see how the Weekly Ad evolved from a newspaper insert to a beloved shopping companion that reaches millions today.

meet Bullseye, our official ambassador

meet Bullseye, Target's beloved mascot

We know how much our guests love Bullseye, our official ambassador since 1999. From TV spots to the red carpet, Bullseye has popped up in some pretty cool places. Check it out.

good to know

  • 1962 First Target opens in Roseville, Minn.

  • "Tar-zhay" This affectionate nickname was coined the year we opened our very first store.

  • 1993 Target team members begin to wear red and khaki.