history

From our department store roots to the debut of our small-format stores, our history reveals our passion for innovation and creating great shopping experiences.

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50 States of Target

From our founding in Minnesota in 1962 to opening in our 50th stateVermontin 2018, we're proud to serve guests across the United States. Read on for Target milestones, memories and history-making moments in every state we call home.

hot deals delivered weekly, since 1962

50 years of Target's Weekly Ad

Take a trip throughout the past 50 years to see how the Weekly Ad evolved from a newspaper insert to a beloved shopping companion that reaches millions today.

meet Bullseye, our official ambassador

meet Bullseye, Target's beloved mascot

We know how much our guests love Bullseye, our official ambassador since 1999. From TV spots to the red carpet, Bullseye has popped up in some pretty cool places. Check it out.

good to know

  • 1962 First Target opens in Roseville, Minn.

  • "Tar-zhay" This affectionate nickname was coined the year we opened our very first store.

  • 1993 Target team members begin to wear red and khaki.