Fact Sheet

New Finds at Target This Season

  • Updated 9:00am CT | Jul 9, 2025
An array of colorful plates, cups, fork and knife on a red, pink and white gingham tablecloth.

Target is the go-to destination for discovering new brands, products and experiences across every aisle and on Target.com and the Target app, all at an incredible value. Our latest assortment introduces more than 10,000 new items across apparel, beauty, personal care, food and beverage, home and more — starting at $1. Below, we’re highlighting some of the standout brands and items you can find at Target this summer.

Summer fun

Target is making summer even more fun with great finds for warm weather, outdoor activities, back-to-school and college shopping and so much more. 

Outdoor fun: Kids of all ages will love our water and outdoor toys priced at $10 and under, including self-sealing, reusable water balloons from Bunch O Balloons, our $1 pool noodle, bubble wand and bubbles and our $10 wading pool. Bringing toys and snacks for outdoor adventures is a breeze with tote backpacks, bento boxes and stylish lunch totes.  

Hydration station: New and trendy water bottles are making waves this summer, and we’ve got you covered with two fresh Nalgene styles: narrow mouth and wide mouth, plus the all-new Owala FreeSip TWIST to keep you hydrated all season long. 

Affordable tech: Get connected with tech gadgets including headphones, speakers and novelty items — perfect for on-the-go travel and busy summer schedules, starting at just $5.

Nintendo Switch 2 and Nintendo-inspired products: Following the highly anticipated launch of the Nintendo Switch 2, we’re fueling the fandom with an expanded assortment of accessories, including a tumbler, Mario branded hat and exclusive figurine set.  

Pop culture moments: Celebrate movie releases like Lilo & Stitch, Jurassic World Rebirth and Superman with toys, collectibles and more. Catch up on the hottest reads, including picks from Reese’s Book Club — fun, inspirational stories that put women at the center, with exclusive-to-Target monthly editions. Plus, find exclusive music releases like Morgan Wallen’sI’m the Problem” — out now — and  Sabrina Carpenter’sMan’s Best Friend,” now available for preorder ahead of the Aug. 29 release, featuring a Target-exclusive vinyl disc color.

kids grabbing water balloons out of a bucket
a pink bottle of bubbles

Apparel & accessories

It's all about newness and value as you look for wardrobe inspiration for summer.

Swim: Our limited-time, exclusive collection from sustainable brand Vitamin A is creating buzz with swimwear made of 70% recycled materials. And we’re introducing hundreds of new on-trend women’s swim items from our recently relaunched Shade & Shore and Wild Fable owned brands.

Red, white and blue: Our Americana collection of red, white and blue items for the whole family features stripes, stars and gingham across apparel and swim, plus tees and flip flops starting at just $5. 

Coastal living: Bold and style-forward apparel and accessories including crochet dresses, totes, matching pajama sets and effortless linen skirts will set the tone for summer, with stylish items at $5, $10 and $15. 

Activewear must-haves:  Blogilates for Target debuts its latest limited-timed, summer assortment featuring 80 items including fresh styles and fan-favorite pieces in new colors, prints and silhouettes, across tops, skorts, shorts, and dresses — all under $40. Even better, owned brand All in Motion offers on-trend active dresses and wrap skorts that effortlessly take you from workouts to weekend errands, designed with comfort, fit, and affordability in mind.

A model wearing a white sundress with a blue print.
A model wearing a red gingham skirt and tube top.

Essentials & beauty

Target has thousands of new items across areas including suncare, health, beauty and more. Check out some of the notable brands and items:

Suncare: Our wide variety of suncare brands and items includes something for everyone, so you can enjoy every day in the sun. Find a new fave today from top brands like Vacation, up&up, Hawaiian Tropic and Carroten

Men’s grooming: We’re offering limited-edition drops from brands like Dr. Squatch and AMP’s personal care collection, TONE, now at Target. 

Summer glow: e.l.f. is bringing the dewy, “no-makeup” glow to Target with its new summer assortment, including the Hottest Drops Duo and the Halo Glow Skin Tint with SPF. 

Vacation scents: New summer scents and flavors include exclusive-to-Target Tree Hut Sunshine Sorbet Shea Sugar Scrub and fine’ry Sweet on The Outside Body Mist.

Wellness: As we continue to double down on our investment in wellness and become your everyday wellness destination, you’ll see more from brands like Barebells, Clean Simple Eats, Gruns and Seeq, which continue to deliver newness in nutrition and vitamins.

Homecare: We’re offering 50% more new items in homecare, including the debut of Branch Basics’ “human safe” collection of cleaning products, made with plant and mineral-based ingredients that deep clean without harsh chemicals.

A tube of Vacation brand sunscreen
A tube of elf Bronzing Drops and a tube of elf Thirst Burst Drops on a light blue background

Food & beverage

This summer we’re all about fresh meals and seasonal flavors, including produce, high-quality meats and grilling options. A few examples:

Good & Gather meats: You won’t be able to resist 10 burgers for $10 and other premium burger options under $10, plus pre-seasoned burgers and more that’ll make cookouts a breeze.

Fire up the grill: Good & Gather Collabs is back for round two — this time with South Carolina’s legendary and beloved BBQ Pitmaster Rodney Scott. Available now, the assortment brings Carolina-style favorites right to your kitchen, like the White Sauce and Seasoning Blends Trio. Make cookouts a breeze with ready-to-grill options like pre-seasoned burgers and Good & Gather Chicken Breast Kabobs on Wooden Skewers.  

Ice cream shop: Our in-store and online destination features Favorite Day frozen treats and ice cream, and this year many of the flavors are new, like tart cherry blast and peach cobbler.

Sweet and savory snacks: Try these new snacks from Favorite Day in seasonal flavors like hot chili lime popcorn, dill pickle crunch or honey mustard pretzel twists. Satisfy your summer sweet tooth with this S'mores Campfire Cones Kit or Good & Gather treats like Peanut Butter Filled Wafer Stix With Strawberry Jam or Strawberry Banana Yogurt Pouches.

Functional beverages and energy drinks: We’re fueling our beverage business with fast-growing, guest-loved brands like Poppi, Olipop, Alani Nu, Bloom and Unwell. We’re also amping up our assortment of sports drink and water options, including new sparkling water flavors limoncello and summer sangria.

New non-alcoholic beer flavor from BERO: The latest from BERO Brewing has arrived. The West Coast-style IPA called Double Tasty brings a fresh flavor to the premium, authentic beer experience fans fell in love with. Target is the first retailer to offer Double Tasty West Coast Style IPA along with an updated variety pack featuring all four current flavors.

Home

We continue to elevate our home assortment with fresh outdoor entertaining options and fun, food-inspired summertime decor.

Outdoor entertaining and dining: Our summer collection from owned brand Threshold features mix and match dinnerware, natural serving pieces like a figural crab serving platter, fish-shaped salad serving utensils and a rattan woven fish basket.

Design partnerships: We’re celebrating five years of Threshold designed with Studio McGee with new items that incorporate twists and wovens and colors like deep merlot red that are perfect for summer and transitioning to fall. Our Hearth & Hand with Magnolia collection has everything you need for outdoor entertaining — including games, lighting and outdoor dining items, with most under $20.

“Foodie” decor: Target's serving up a tasty take on decorating with fun Room Essentials  items like a burger throw pillow, butter and corn salt and pepper shaker set, a hot dog candle and more — all under $10. Adding to the flavor, Sun Squad’s summer-inspired $5

Featherly Friends: They are back with festive new styles, including a hot dog and ice cream cone, perfect for collecting or gifting. 

Beach essentials: Make a splash with beach-ready must-haves from Sun Squad, like the Shark Beach Towel and Lobster Beach Towel — fun, whimsical designs that add personality to any pool or beach day.

Back-to-school and back-to-college

We’re making back-to-school shopping more affordable by maintaining last year's prices on must-have supplies and offering more ways for consumers to make the most of their budget so they can have it all — high-quality, on-trend products at a great value — as they prepare for the new school year. Teacher wish list: Our new teacher wish list will make it easy for teachers to share and track what they need for their classrooms.

College wish list: Students heading to college can create a wish list to share with their crew and track their progress all in one spot.

Dorm inspo: For students dreaming of their college dorm decor, we’ve pulled together dorm room inspiration to help create the perfect oasis as they plan for the next big chapter. One great pick that elevates quality and style, at a great price? Our $40 puffer comforter.

Grade A looks: It’s never too early to start prepping for Back to School or College, and this season Target is helping students of all ages head back to class in style. From school uniforms to free dress for kids, tweens and teens to comfy lounge sets and denim for campus living, our owned brands like All in MotionArt ClassCat & Jack and Wild Fable offer new, stylish apparel and accessories made to mix, match and move. With everyday essentials starting at just $5, Target has everything needed to start the school year with confidence.

Light green headphones
Two students facing each other wearing backpacks.

Target Circle

To kick off the back-to-school season, college students can enjoy a one-time 20% off storewide discount with Target Circle through Sept. 27, and verified teachers can take advantage of a one-time 20% off storewide discount with Target Circle from July 20-Aug. 30.

Also through Sept. 13, teachers and students can join Target Circle 360, the retailer’s paid membership program, and save 50% on a one-year membership giving them access to exclusive member benefits like unlimited same-day delivery in as little as a few hours on orders over $35; members-only access to shop big sales and brand collaborations early; a selection of free gifts and exclusive discounts to choose from each month via Freebies; and access to same-day delivery from Shipt’s 100-plus grocers and specialty retailers with no price markups.

Target Summer Experience

18 assets

Leadership at Target

Learn about Leadership

Target RSS Feeds

Go to Feeds

Get in touch

We strive to return all of our media inquiries within one business day.