Pride Month at Target is a time of affirmation and solidarity with the LGBTQIA+ community and a chance to reflect on the moment while seeking out joy together. We are committed to helping our guests, team members and communities observe Pride wherever and however they choose — from partnerships supporting LGBTQIA+ efforts to sharing stories of self-discovery.
For 10 years, Target has offered exclusive Pride merchandise, with over 150 inclusive products available in all stores. We also celebrate Pride Month with a marketing campaign that was created to inspire feelings of solidarity and empathy with the LGBTQIA+ community. Our marketing celebrates the intersectionality of identities and interests, while creating and contributing to affirming spaces through engagements in social media, streaming playlists with annotations from LGBTQIA+ musical talent favorites, a Snapchat lens to celebrate with us in store, stories from the LGBTQIA+ community and more.
Pride+ Business Council
The Pride+ Business Council is one of seven Diversity and Inclusion Business Councils at Target. The Pride+ Business Council is a diverse group of team members from a variety of backgrounds and teams who are all passionate about ensuring the LGBTQIA+ community is represented and welcomed at Target. The council’s mission is to bring Target’s core values to life — being bold in our authenticity, standing for love and common care, and fostering inclusion. The Pride+ Business Council creates opportunities for team members, including virtual events and experiences, and resources for education and allyship.
Meet a few of our partners
We're proud of our decade of support of GLSEN, working to ensure all students have a safe place to learn. Target donated $100,000 in 2021 to celebrate our 10th year supporting GLSEN and its mission to create affirming, accessible and antiracist spaces for LGBTQIA+ students. This brings our total support of GLSEN to nearly $2 million in funding throughout our partnership.
We also continue to support local, regional and national LGBTQIA+ organizations throughout the year, including the Human Rights Campaign and Out & Equal, with donations and volunteer hours from our team members.
Target's proud to work with an ever-growing roster of diverse suppliers and each partner, in their own way, helps us champion inclusion within our assortment and far beyond. Target partners with the National Gay and Lesbian Chamber of Commerce to further our initiatives and help us develop relationships with LGBTQIA+ suppliers. Also, during Pride Month, Target featured our broadest product assortment to date with over 150 inclusive products available in all stores and on Target.com.
Good to know
The Human Rights Campaign (HRC) recognizes Target for meeting all the criteria to earn a 100% rating on the Corporate Equality Index for the 10th consecutive year and earning the distinction of “Best Place to Work for LGBTQ Equality.”
As part of our long-standing support of the HRC, Target joins a group of top U.S. employers as members of the Business Coalition for the Equality Act. This federal legislation would provide the same basic protections to LGBTQIA+ people as are provided to other protected groups under federal law.