Target is heading out on a holiday road trip, with the goal of bringing joy and family fun to Canadians coast to coast. Starting east and moving west, the caravan of good cheer begins in Nova Scotia on November 30 and concludes in British Columbia in mid-December. This holiday season Canadians should be on the lookout for signs of the bullseye to see if Target is coming to town to celebrate with artistic performances and other surprises. Guests can follow the tour progress, schedule and even check out a digital scrapbook at Facebook.com/TargetCanada and Twitter.com/Target_CA.
“We are excited to be celebrating the holidays with Canadians from coast to coast” said Livia Zufferli, director, Marketing, Target Canada. “We’ve planned surprises in more than 20 communities across the country in the hopes of creating unforgettable memories and giving Canadians a taste of what they can expect when Target opens in 2013.”
The Target Holiday Road Trip launches in Halifax, Nova Scotia on November 30 with an event that brings classic holiday tales to life. From 3:00 p.m. to 9:00 p.m. at Dalhousie University Club, families will be able to kick off their holiday season with favourite holiday stories read by Canadian icon Gordon Pinsent, comedian and actor Shaun Majumder and children’s local favourite, Razzmatazz for Kids. Between readings, guests can snack on holiday treats, participate in the craft and play zone, and get their photos taken with Bullseye the dog to create their own memorable photo flip-book.
Target plans to open 124 stores across Canada starting in March/April 2013.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.