Press Release

Target Announces Jason Wu Apparel and Handbag Collection

  • Nov 15, 2011
  • MINNEAPOLIS
Target Corporation (NYSE:TGT) is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women’s apparel, handbags and scarves in February 2012.
 
 “My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” said Jason Wu. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.”
 
Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available Feb. 5 through March 6, 2012 at most Target stores and Target.com.
 
“Jason Wu has quickly established himself as one of the most influential designers of today,” said Trish Adams, senior vice president of apparel and accessories, Target. “His talent for creating modern, yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it’s available.”
 
The Jason Wu for Target collection is a standalone, limited-edition designer collection for Target. It is not part of Target’s GO International or Designer Collaborations programs.
 
Additional information, images and product for the Jason Wu for Target collection will be available for February through March 2012 issues. 
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,767 stores across the United States and at Target.com. The company will open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
 
About Jason Wu
Since debuting his first Ready-to-Wear Collection for Fall 2006, New York based designer Jason Wu has become recognized for his unique and distinctive aesthetic, merging American sportswear with old world sophistication. Born in Taiwan and raised in Vancouver and the U.S., Wu realized his love for fashion at a young age, and began sketching clothes at the age of nine. After attending Parsons School of Design, Wu continued to follow his passion, designing women’s apparel. In 2008 Wu was named a finalist for the CFDA/Vogue Fashion Fund, and in January 2009. Since then, Wu’s vision  has continued to grow, expanding it to include sunglasses, footwear and handbags. He continues to be a mainstay at the top of fashion industry, becoming a member of the CFDA in 2009, winning the Swarovski Award for Womenswear at the CFDA Awards in 2010 and receiving a nomination for the CFDA/Swarovski Award for Accessory Design in 2011.