Press Release

Target Announces Zac Posen for Target as the next GO International Collection

  • Apr 6, 2010
  • MINNEAPOLIS
Retailer continues to offer designer fashion at amazing prices with Zac Posen’s exclusive limited-edition line
 
Target is partnering with celebrated designer Zac Posen to create the next limited-edition collection for GO International®, an innovative program designed to provide affordable fashion created by world-renowned designers.  Known for his streamlined feminine aesthetic that captures the essence of glamorous women, Zac Posen will launch an exclusive collection on Target.com/go and at most Target stores nationwide on April 25, 2010.  The amazingly priced collection of women's apparel, including outerwear and swim, will be available through May 30, 2010.
 
“Zac Posen brings larger-than-life style to his Target collection, creating a covetable line with a modern edge,” said Trish Adams, senior vice president, Target. “We are excited to share his extraordinary talent with our guests, providing accessible off-the-runway fashion at great prices.”
 
A New York native, Zac Posen debuted with his ready-to-wear collection in February 2002, capturing the attention of key fashion editors and retailers and signaling the presence of a new force within international fashion. Throughout the last eight years, Zac Posen’s Tribeca atelier has grown from a single-room studio into a bustling coterie of a global luxury brand, presenting four designer collections per year, and his recently launched new Z Spoke collection. Zac Posen has received many awards and accolades, most notably the CFDA’s 2004 Swarovski/Perry Ellis Award for ready-to-wear. 
 
The Zac Posen for Target collection celebrates new interpretation and fresh takes on some of the iconic pieces that have sculpted the Zac Posen brand. With a focus on dresses and strong prints, the collection includes Target’s first designer full-length gown, a tuxedo suit, a red suede jacket and bold metallic swimwear.  Fashionistas will be ready for a night on the town in sleek silhouettes modernized by neon lipstick graffiti and flirty floral prints.  Exposed zippers and large bows provide added excitement to the assortment, while chiffon ruffles and pleats bring it back to the eighties. Swimwear gets a retro touch with bandeau halter tops, while a paisley-printed silk scarf allows any woman to add a signature Zac Posen statement to her favorite ensemble. Rock tees, knitwear and summer dresses round out the collection.
 
Ranging in price from $16.99-$199.00, the line includes a variety of party-ready frocks and day-to-day wear in graffiti prints and bold colors.  Zac Posen for Target brings top design to the GO International program with complex silhouettes and exotic accoutrements, offering designer fashion at a great value to women everywhere.
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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