About dealworthy
Launched in February 2024, dealworthy is a Target owned brand that features low prices on nearly 400 everyday no-frills basics, providing incredible value on apparel & accessories, essentials & beauty, electronics and home items — from laundry detergent and toothbrushes to undergarments, paper plates and more — without sacrificing quality for the price.
- dealworthy’s prices are among the lowest across Target’s assortment.
- dealworthy prices start at less than $1, with most items under $10.
- In electronics, some items will be priced 50% lower than any other brand sold at Target.
- dealworthy items will continue to roll out through 2024 and into early 2025.
Quote from Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target
“With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price. We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target.”
About Target owned brands
At Target, we thoughtfully curate our unique multi-category portfolio of owned brands to meet consumers’ wants and needs, while bringing the inspiration and joy we’re known for.
- Target’s industry-leading portfolio of owned brands contributes more than $30 billion in annual sales and has more than tripled in value in the last 10 years.
- Our owned brands are a competitive advantage, generating guest loyalty, shopping trips, sales growth and profitability, while attracting new guests.
- Target’s unique capabilities in product design and packaging, sourcing and development, merchandising and sustainability are key to developing our owned brands, for an unbeatable combination of design, quality and value.
- Our owned brands span four core merchandising categories, including apparel & accessories, home, food & beverage and essentials and beauty.
- We’re always looking for new ways to meet guests’ needs. We do that by investing in our brands, launching new ones and expanding others.
