Target and Levi Strauss & Co. Level Up with Limited-Edition Lifestyle Collab

January 26, 2021 - Article reads in
lifestyle
A collage of products (apron, tomatoes in a pan, quilts) with overlay of Levi's logo with a bullseye in the middle.

Target and Levi Strauss & Co. are taking our decade-long partnership to the next level—and spoiler: Levi’s iconic denim is coming to life in a whole new way. We began our partnership with guest (and team member) favorite Levi’s with the introduction of the DENIZEN from Levi’s value denim brand in 2011 and expanded in 2019 when we introduced Levi’s Red Tab at Target. As part of the Red Tab expansion, Target curated in-store displays to be set in 500 stores by Fall 2021. We’re excited for what’s next, and we hope you are, too! So without further ado... 

We introduce to you: Levi’s for TargetImagine more than 100 items crafted with durability and sustainability in mind, including gear for your home and pets and apparel and accessories that are made to last—all landing just in time for a spring refresh on February 28. Most exciting of all? This collection marks the first Home partnership for the Levi’s brand. And it’s only at Target, of course. 

“Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” says Jill Sando, executive vice president and chief merchandising officer, style and owned brands, Target. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”

A dog against a blue denim quilt background

A focus on sustainability

One reason Target and Levi’s are a perfect fit? Our shared values serve as the foundation of this collection, which celebrates thoughtfully-designed, durable pieces meant to inspire a more sustainable home and life. The individual materials that make up each item focus on durability and offer more sustainable certifications and claims than any past Target limited-time-only design collaboration. For example, items within the collection feature recycled glass, Fair Trade USA, GOODWEAVE and FSC Wood certifications.

Stay tuned to A Bullseye View for more in the coming weeks, including the collection’s look book and more details around how to shop (like Target’s contactless same-day services, Drive Up and Order Pickup). And if you have a question in the meantime? Head here for FAQs.

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