Target today announced its fourth quarter and full-year 2015 earnings results. Click here for the full results and see below for a snapshot of how Target is building momentum within its strategic priorities, one year into its transformation.
Target Earnings Q4 2015
In 2015, Target drove strong momentum in the business and is on track to deliver our longer-term financial goals.
“With traffic growing for five consecutive quarters and our signature categories of Style, Baby, Kids, and Wellness leading our growth, Target’s results demonstrate that we are focused on the right strategic priorities.
... While we have made a great deal of progress in 2015, we are excited about the opportunity in front of us to provide a more seamless experience and accelerate profitable growth.”
Brian Cornell, Chairman & CEO
5 consecutive quarters of traffic growth.
TARGET IN 2015 HIGHLIGHTS
Rapid growth in businesses that fall within our signature categories of Style, Baby, Kids and Wellness.
Growth in apparel outpaced the company average. +3% in 2015.
Food accelerated throughout the year, showing that our assortment changes are resonating with guests.
Home had its strongest annual performance in more than a decade. +4% in 2015.
Increased guests’ ability to interact with Target however, wherever and whenever they want.
Today, Order Pickup, Ship from Store, and Ship to Store account for more than 30 percent of digital sales. 30% of digital sales are from flexible fulfillment.
Order Pickup has grown more than 60 percent year-over-year.
Strong guest response in Q4 to our distinctive holiday merchandise and simple, broad deals.
After setting a new digital daily sales record on Thanksgiving, we shattered all prior records on Cyber Monday.
Comparable sales in Q4 were driven primarily by traffic. +1.9% Q4 comp sales.
Mobile made up about half of all digital sales during key days around Thanksgiving and Black Friday. Mobile sales were up 2.5x from 2014 levels during that same time.