April 9, 2014
Now more than ever, Target guests are on the lookout for natural, organic and sustainable products that are better for them and their families. So we’re introducing “Made to Matter – Handpicked by Target,” a first-of-its-kind collection that brings together 16 leading natural, organic and sustainable brands to introduce new products and make them more accessible.
The Made to Matter products span six categories—Baby, Beauty and Personal Care, Grocery, Healthcare and Household—and can be found throughout our stores, both in the usual aisles and as part of specialized collection displays. Brands include Annie’s Homegrown, Burt’s Bees, Clif Bar, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals.
Select products are also available at Target.com and Target’s mobile app. First introduced in our stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014.
In addition to the products participating brands currently offer at Target, they’ll collectively unveil more than 120 new and limited-time exclusive products, ranging from first-to-market product designs and innovations to new scent and flavor options. For example, Method will launch Air Refresher, a non-aerosol air enhancer spray powered by nothing but air. Seventh Generation will offer Touch of Cloth, an unbleached cotton baby diaper that’s also chlorine-free. And Yes To will debut its new Yes to Coconuts line with eight new products across hair, lip and body care.
Visit Target.com/madetomatter to learn more about the collection.
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