purpose & beliefs

Words are just the beginning. Our purpose and beliefs work together to foster connections and conversations both inside and outside our doors.

our purpose

We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.

what we believe in

great shopping, anytime, anywhere

guest shopping with a smartphone

Whether you're shopping in our stores, online or on a mobile device, we work hard to ensure your experience is always enjoyable and exciting. How do we do it? Friendly service from team members ready to assist with your list; fully stocked products and a speedy checkout process; innovative digital experiences that take your trip to the next level—and that’s just the start. Shop with us and see for yourself.

design for all

a desk and chair

It's our belief that great design is fun, energetic, surprising and smart—and it should be accessible and affordable for everyone. When we talk about our dedication to good design, we don’t just mean how something looks, but also how it satisfies a need, how it simplifies your life, and how it makes you feel. Find out what drives our focus on design and innovation.

more for your money

5 percent rewards logo

We think a lot about your budget and how to give you the best value every time you shop with us. In addition to our already low prices, we offer other ways to save you money, including price matching in our stores and an additional 5% savingslink opens in a new window when you shop using your REDcard®.

celebrating diversity & inclusion

diversity & inclusion anthem watch video

Diversity is core to every area of our business: from our team, to our suppliers, to the communities we serve.

inclusive of all team members

We believe in building a team of people with different backgrounds, distinct experiences and unique points of view—reflecting the communities where we live and work. Read more about our company culture.

supplier diversity

By developing relationships with minority- and women-owned vendors and suppliers, we invest in the success of businesses across the country. Learn more about our efforts to become industry leaders in supplier diversity.

community engagement

We couldn’t do it alone. We’ve teamed up with key organizations to strengthen the diverse needs of the communities we serve. Whether it’s assisting with innovative programs, sponsorships or volunteer opportunities, we’re building stronger communities together with our partners.

community support & engagement

Cutting the red ribbon at a Target giving event

We believe in being an active citizen and good neighbor in our communities. We give our time, talent and business strengths to make our communities strong, healthy and safe. We invest in career development and well-being of our team. And from the start, we’ve given 5 percent of our income, a commitment that does not waver based on the economic climate.

a fun and rewarding place to work

Our team is our greatest asset, so we invest in the growth and development of our team members and leaders, and have fun in all we do. We’re committed to building a team that does the right thing for our communities, our shareholders and, above all, our guests.