Target Brands

All in Motion, launched in January 2020, is Target's flagship active lifestyle brand for the family with versatile gear across apparel, accessories, sporting goods and electronics.  
Shop All in Motion

Launched in January 2017, Art Class is an apparel and accessories line featuring trend-right styles and basics designed for  tweens ages 9-12.
Shop Art Class

AVA & VIV, which launched in 2015, is women’s apparel that offers extended sizes (X-4X) for women who love fashion and appreciate quality at an incredible value. 
Shop AVA & VIV

Boots and Barkley is Target’s owned brand apparel and accessory line for pets which launched in 2011. The brand includes pet beds, bowls, collars, leashes and toys featuring an elevated look and feel.
Shop Boots & Barkley

Since 2015, Bullseye’s Playground, the beloved grab-and-go display near the front of Target stores (and available on Target.com, too), has delighted guests with incredible items for the whole family, at irresistible prices (everything is $1 to $5).

Launched in July 2016, Cat & Jack is an apparel & accessories brand for children, designed to inspire joy, fun, acceptance and trust as they grow.
Shop Cat & Jack

Launched in May 2017, Cloud Island is a collection of nursery décor, bedding, bath and layette, plus apparel and accessories for ages newborn to nine months.  Cloud Island includes stylish, affordable items designed with a focus on safety, durability and comfort, allowing parents to easily mix and match items in their nursery, bathroom and more.
Shop Cloud Island

Gigglescape is a high-quality toy brand that launched in January 2024 with plush toys and will include books, games and more. Rooted in learning and development, Gigglescape products encourage open-ended play, discovery and imagination for kids and their parents.
Shop Gigglescape

Launched in September 2019, Good & Gather features more than 2,500 products and serves up great food — from dairy and produce to ready-made pastas, meats, baby and toddler food and more — for real life. It’s  good stuff guests love, without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup.
Shop Good & Gather

Launched in April 2025, Good Little Garden is a floral brand featuring seasonal and everyday assortments of fresh, colorful blooms and plants.
Shop Good Little Garden

Launched in 2017, Goodfellow & Co is Target's menswear and grooming brand that instills confidence with every wear. The brand is focused on efficiency through quality pieces designed to fit, so you feel good in what you wear, anywhere.
Shop Goodfellow & Co

Launched in November 2017, Hearth & Hand with Magnolia is an exclusive home and lifestyle brand designed in partnership with Chip and Joanna Gaines. The assortment features a modern farmhouse aesthetic and refreshes multiple times throughout the year.
Shop Hearth & Hand with Magnolia

Launched in 2018, Heyday — our first Target-designed (and exclusive!) electronics brand — lets you say buh-bye to basic whites and greys and power up your personal style with 150+ eye-catching, on-trend tech accessories (think colorful hues, luxe accents and elevated monochromatic designs) that won’t break the bank (most items are $30 or less) or compromise quality. The Heyday Artist Series launched October 2023, expanding the range of colorful, expressive design options.
Shop Heyday

Launched in September 2017, Hyde & EEK! Boutique is a branded in-store and online destination where guests can find all their Halloween must-haves — including décor, costumes, candy and more — with ease and style at an incredible value.
Shop Hyde & EEK! Boutique

This women’s fashion performance apparel brand debuted in October 2017. The design is based on emerging street style that inspires fitness motivation through fashion. It’s focused on building community through style and wellness.
Shop JoyLab

Launched in August 2021, Kindfull is Target’s cat and dog food owned brand, featuring affordable solutions that create a world of good for your pet. Over 40% of Kindfull items are in recyclable packaging, supporting our Target Forward ambition to innovate to eliminate waste. Another plus: Fish used in Kindfull products are wild-caught using sustainable practices that help protect ocean resources.
Shop Kindfull

Open Story, launched in February 2020, is a line of premium luggage made for travel lovers by travel lovers. Now with even more accessories, the luggage, backpacks, garment bags, packing cubes and more are stylish, functional and cost 25-30% less than comparable brands.
Shop Open Story

Target acquired Smith & Hawken in 2010, and since then the brand continues to offer guests stylish and sturdy pieces for sophisticated outdoor living. From outdoor furniture to a wide selection of gardening and décor solutions, Smith & Hawken includes mix-and-match pieces designed to create the ultimate outdoor space.
Shop Smith & Hawken

Launched in 2012, Spritz is a one-stop shop of curated party-ready finds. With on-trend party-supplies, gift wrap, gifts, paper goods and floral, Spitz is here with pops of joy to make the moment.
Shop Spritz

Debuted in 2019, Sun Squad is a seasonal brand designed to help guests celebrate the pure joy of summer. It’s brimming with playful products for the whole family, from zany pool floats and larger-than-life sprinklers to backyard entertaining must-haves, all at an incredible value. In 2023, Target expanded the brand to include Winter Sun Squad, delivering even more seasonal fun.
Shop Sun Squad

Wild Fable is an apparel & accessories brand for young adults. This inclusive, trendy brand launched in August 2018 and introduced swimwear in 2023. Wild Fable is designed to let guests create their own styles for life’s many moments.
Shop Wild Fable