Target Brands

Launched in September 2017, A New Day is a women’s apparel and accessories brand with a modern classic aesthetic. The brand is focused on building confidence through versatility.
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Launched in 2019 and refreshed in 2024, Auden offers an expanded collection of intimates, socks, bodysuits, sleep and loungewear that combines comfort, style and affordability for all women.
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Launched in June 2020, Casaluna is a collection of more than 700 quality bedding and bath items featuring elevated natural and sustainable materials like linen, hemp, silk and cashmere — all at an incredible, only-at-Target value. 
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Launched in March 2019, Colsie offers guests intimates, lounge and sleepwear styles that are of-the-moment, adventurous and effortless, all while being comfortable and versatile.
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Launched in 2024, dealworthy is a low-price, no-frills essentials brand designed to give guests incredible value on everyday apparel & accessories, essentials & beauty, electronics and home items. The brand includes nearly 400 basics, from laundry detergent and toothbrushes to undergarments, paper plates and more.
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Launched in 2005, Embark empowers guests to embrace adventures near and far with high-quality gear that’s functional and stylish. With its wide assortment of camping gear — including shelters, sleeping bags, backpacks, camping chairs and more — Embark is the go-to brand to help all families enjoy the great outdoors.
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Launched in April 2019, Everspring is a household essentials owned brand comprised of items ranging from laundry detergent to candles — all of which are made with reusable, biobased or recycled materials, or natural fibers. Everspring incorporates thoughtful details, from beautifully designed packaging to carefully selected scent profiles such as citrus and basil, and all products are compliant with Target Clean. One of the newest additions: ultra-concentrated cleaners that can be used in reusable Everspring spray bottles, cutting down on emissions and packaging.
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Debuting in April 2021, Favorite Day features more than 1,000 high-quality sweet and savory finds at an incredible value — from bakery and trail mixes to premium ice cream and more — to help guests indulge in delicious moments of joy, whether treating themselves or enjoying with those they love.
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Kitchenware brand Figmint debuted in September 2023, offering modern, accessible cookware, bakeware, food storage, kitchen tools, appliances and more. The brand’s thoughtfully designed assortment provides inspiring meal prep solutions that make cooking easy and fun.
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Future Collective is a trend-forward apparel and accessories brand that partners with a rotating collective of style and cultural influencers with unique and diverse points of view. The first collection launched in September 2022.
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Market Pantry, introduced in 2001, offers quality family-friendly food items that satisfy both budget and taste. Market Pantry products are 10 to 30% less expensive than national brand equivalents, ensuring the best value each and every day. 
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Mondo Llama, launched in March 2021, is an arts and crafts brand that inspires kids and adults alike to cultivate their creativity. The brand features everything from paint sets and canvases to craft supplies and drawing kits, all in a colorful, bold palette.
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Launched in April 2018, Opalhouse offers guests an eclectic aesthetic with bold and colorful pieces for the home. Inspired by places near and far, the assortment features handcrafted touches and globally inspired details, updating multiple times throughout the year.
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Original Use is a size-inclusive apparel & accessories brand for young men, which launched in August 2018. The brand is street-meets-vintage modernity, with a focus on enabling guests to explore fashion, culture and individuality. 
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Launched in February 2016, Pillowfort is Target’s stylish home collection for kids, with thousands of mix-and-match pieces at great prices. The assortment was designed to grow with a child’s sense of individuality.
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Introduced in September 2017, Project 62 is an approachable modern home assortment designed for everyday life. The brand name Project 62 reflects the year Target was founded (1962), as well as the peak of the mid-century modern movement.
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Launched in 2003, Room Essentials includes stylish and functional pieces at an incredible value. The assortment is perfect for a guest’s first apartment or dorm room.
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Launched in November 2016, Shade & Shore is a women’s swimwear brand offering vacation-ready one pieces and bikini tops and bottoms. The brand features traditional cup and band sizing, ranging from 32A to 38DDD, offering the most-precise size and best possible fit.
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Sonia Kashuk is an exclusive brand that offers guests stylish, high-quality cosmetic cases and makeup application tools.
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Launched in September 2012, Threshold offers guests a relaxed, classic aesthetic to help create a warm, welcoming environment at home. The assortment refreshes multiple times throughout the year and includes thousands of quality products at an incredible value.
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Universal Thread is a women’s lifestyle brand grounded in denim that’s completely size-inclusive (00-26W), with a variety of styles, lengths and rises along with complementary tops, dresses, shoes and accessories.
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up&up is an everyday essentials brand that offers high quality, affordable products across Target’s entire assortment. Introduced in 2009, up&up relaunched in 2024 with hundreds of new products and reformulated existing products. From home items and personal care to food storage and more, up&up helps guests take care of themselves and their families, at only-at-Target prices.
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Debuted in 2016, Wondershop is a branded in-store and online destination for guests to get all their holiday needs — like tree-trimming items, festive treats and family pajamas — with ease and style at an incredible value.
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In February 2020, Target debuted Rosé Bae, an Insta-worthy rosé featuring four colorful label variations and delicious strawberry, raspberry and floral notes.
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Launched in February 2021, Photograph boasts North Coast Cabernet Sauvignon, Central Coast Pinot Noir and Central Coast Chardonnay sourced from some of the finest vineyards in U.S. They’re an incredible value, at $12.99 in most states.
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Launched in February 2021, these fruit-forward wines are bursting with juicy, refreshing flavors like peach, strawberry and tropical moscato and more. They’re great to sip on their own or stirred into a cocktail and are just $6.99 in most states. 
Shop SunPop