design & innovation

Great design is fun, energetic, surprising and smart—and we don't just mean how something looks. It also satisfies a need, simplifies your life, makes you feel great and is affordable to all.

where form meets function

our design partnerships

Missoni collection for Target

Our Expect More. Pay Less.® brand promise says it all—great design doesn't have to cost a fortune. From lipstick by Sonia Kashuk in a rainbow of colors to a museum-worthy tea kettle designed by Michael Graves to chic separates by Missoni, our partnerships with well-known and emerging designers are some of our most anticipated products.

an expert’s eye

sabrina soto at work

Helping hands and a sprinkling of sage advice from our closest friends (who just happen to be experts in their own right) always add a fresh point of view to your everyday needs. Whether it’s home maven Sabrina Soto’s organization secrets or celebrity chef Giada De Laurentiis’ tips for making delicious, affordable family meals, our pros are here for you.

designed for a better day

clear RX pill bottle

It’s about more than aesthetics and style. Great design is also about convenience and simplicity. We're focused on developing and delivering products that solve our guests' everyday problem, make their lives more convenient, or simply make them smile.

the shopping experience

inside a Target store

We apply our design philosophy to everything from our visually appealing building exteriors, to easy-to-navigate store layouts, to innovative tools and systems. It all comes together to create a great guest experience. Just shop with us and see for yourself.