design & innovation

Great design is fun, energetic, surprising and smart—and we don't just mean how something looks. It also satisfies a need, simplifies your life, makes you feel great and is affordable to all.

featured content

where form meets function

Marimekko collection for Target

our design partnerships

Our Expect More. Pay Less.® brand promise says it all—great design doesn't have to cost a fortune. From lipstick by Sonia Kashuk in a rainbow of colors to a museum-worthy tea kettle designed by Michael Graves to bold prints and colorful pieces from Marimekko, our partnerships with well-known and emerging designers are some of our most anticipated products.

Target's home style expert Emily Henderson

an expert’s eye

Helping hands and a sprinkling of sage advice from our closest friends (who just happen to be experts in their own right) add a fresh point of view to your everyday needs. Whether it’s home style expert Emily Henderson's (pictured) approachable design ideas or Britt Morin's tips for couples wanting to become registry gurus, our pros are here for you.

Designer sketching apparel ideas on a pad

designed for a better day

It’s about more than aesthetics and style. Great design is also about convenience and simplicity. We're focused on developing and delivering products that solve our guests' everyday problems, make their lives more convenient, or simply make them smile.

a Target guest uses her mobile phone while shopping in a Target store

the shopping experience

We apply our design philosophy to everything from our visually appealing building exteriors, to our award-winning mobile app, to innovative tools and systems. It all comes together to create a great guest experience. Just shop with us and see for yourself.

good to know

  • Our first owned-brand was the Honors sportswear line.

  • 1999 Target welcomes its first design partners, Michael Graves and Sonia Kashuk.

  • Pro snowboarder Shaun White became our 50th design partner in 2010.