Inside Target's Next Chapter of Great Design for All

High energy music plays. The Target Bullseye appears over an aerial view of a city sidewalk corner. Several pedestrians stroll past the corner, each of them carrying bright red bags with red concentric circles over white on them. A man pushes his bike while another man walks his dog. A woman and her child stroll past another woman holding her daughter’s hand walking in the opposite direction. The Target Bullseye disappears, then the view swirls in and blurs. It focuses on a woman with long braids and a man with short curly hair laughing as they walk down the sidewalk together. Objects float under the woman’s arm in an invisible bag; a small blue box labeled “boy smells”, a rolled up wool blanket, and a bronze figurine of a horse.

LYRICS: Joooooyyyy.

The couple reaches a crosswalk, and the woman presses the walk signal button. The bag reappears on her arm. In a green themed room, a pair of women sit at a folding table with matcha lattes. Beside one of the women, her invisible bag features various hair products, including a hair dryer. The other woman’s invisible bag contains makeup and brushes. She grabs a tube of lip product and the bag becomes visible.

LYRICS: Jooooooooy let me cry through the night/but my joy comes in the mooooorniiiiing.

The first woman beams and poses, then the women lean in to chat. Another woman walks past them wearing a black and white gingham dress. She carries a Target tote on her arm. Outside, a woman walks a great dane. In the invisible bags, a few bone shaped dog treats bounce around a couple of stuffed animals – an orange fox and a blue sloth.

LYRICS: Jooooooooooyyyyyyy.

On a table in a park, wrapped presents sit around a stretchy leash with a number of colorful tennis balls. The woman’s invisible tote sets down on the table, then the red and white Target Bullseye totes appear around both the toys and the leash with the tennis balls. A boy beams beside a brown and white border collie wearing a rainbow party hat. A man sets down a cup of whipped cream in front of the dog, and it laps at the treat. Others sit around the table, decorated for a party. On a sidewalk, another invisible tote carries a dinosaur themed water bottle, a pair of wired green headphones with dinosaur spikes, and a bag of dinosaur shaped pasta. A dad carries the bag while a boy wears a dino patterned long sleeve shirt while playing with a dino toy while he walks.

NARRATOR: Whatever brings you joy, it’s in the bag.

The boy turns around and high fives his dad.

ONSCREEN TEXT: It’s in the bag.

As their hands connect, the invisible bag becomes visible around the dinosaur items. The view zooms in on the bag until the Target Bullseye is visible, then the view pulls back to reveal the Bullseye over a red background.

ONSCREEN TEXT: The Bullseye Design is a registered trademark of Target Brands Inc.