Holiday toy shopping starts with discovery, and this year, Target is making it easier than ever for families to explore and shop only-at-Target finds at an incredible value. Alongside the launch of Bullseye's Top Toys List, we’re introducing our most expansive digital Holiday Kids Catalog yet, transforming a beloved holiday tradition into an interactive experience designed for today's families. Based on the nostalgic spirit of the classic toy catalog, the experience helps families and gift-givers discover affordable favorites, build wish lists and share ideas all in one place.
Available on Target.com and in the Target app on mobile phones and tablets, the digital Holiday Kids Catalog features nearly 500 toys, games and gifts, along with interactive content, toy demonstrations and video reviews from Club Target creators that make exploring holiday favorites more engaging than ever.
“We hear from guests that they count on Target to make holiday shopping fun, easy and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap,” says Cassandra Jones, senior vice president, Fun101, Target. “This year’s digital experience helps families discover toys together, create and share wish lists and find gifts they'll be excited about all season long.”
A new way to explore holiday favorites
The digital catalog combines the fun of flipping through a holiday toy catalog, with features built for how families shop today. Users can browse hundreds of toys, watch demonstrations, explore video reviews and discover many of the products featured on Bullseye's Top Toys List, Target's expert-curated collection of 50 must-have toys for the season, with prices starting at just $4.99.
Whether they're exploring by phone during a road trip or gathered around a tablet at home, families can browse toys by favorite characters, interests and play styles, turning gift discovery into a shared holiday tradition.
From inspiration to wish list in a tap
When something catches their eye, users can simply double-tap an item to save it to a wish list or add it directly to a cart. Wish lists can then be shared with parents, grandparents, aunts, uncles and other gift-givers, making it easier for everyone to stay connected throughout the season.
Each page of the physical catalog contains a unique QR code guests can scan that directs users to the corresponding page in the digital catalog. Target is also introducing a new list-scanner feature that connects the physical and digital experiences. Guests can scan a handwritten wish list created from the printed catalog and quickly turn it into a digital list in the Target app.
Holiday magic, made easier
Target's digital Holiday Kids Catalog is more than an online version of a printed catalog. It's an immersive experience that brings families together to discover toys, build wish lists and share ideas, creating a seamless path from inspiration to gifting.
