At Target, strengthening our communities means showing up consistently through partnerships, investment and local action. For 30 years, we've partnered with St. Jude Children's Research Hospital® to support children facing cancer and other life-threatening diseases and help ensure families never receive a bill from St. Jude for treatment, travel, housing or food.
This holiday season, we're celebrating that shared commitment with an exclusive collaboration: the special-edition Gigglescape St. Jude bear. From Nov. 1, 2026, through Jan. 2, 2027, Target will donate $3 to benefit St. Jude for every Gigglescape St. Jude bear sold for $15 online and in stores.
Designed to delight kids and inspire giving, the bear offers guests a meaningful way to spread a little extra cheer while supporting St. Jude's lifesaving mission.
30 years into our partnership with St. Jude, we continue to find new ways to best serve and support patients and their families. The Gigglescape St. Jude bear is another example — pairing St. Jude’s extraordinary mission with Target’s love of great design and products that bring joy to families. I love that it gives our guests such a simple, meaningful way to be part of that shared story this holiday season.
The holidays are filled with special traditions, thoughtful gifts and moments spent with loved ones. Every child deserves the chance to experience that wonder. That's what inspired Target's teams to create a one-of-a-kind plush that captures the spirit of the season while honoring a partnership that has made a difference in the lives of children and families for decades.
Designed with heart, created for St. Jude
Created for this partnership, the bear brings together the unique strengths of both organizations. St. Jude contributes its deep understanding of the needs of children and families, while Target brings our commitment to strengthening communities, expertise in design and creating affordable products guests love.
When it came time to imagine the perfect plush, the team landed on a timeless favorite: a teddy bear. Soft, cuddly and comforting, it's the kind of companion that can become part of holiday memories for years to come. And as Target's owned brand dedicated to play, Gigglescape was the perfect choice to make this vision happen.
"Everything we create in Gigglescape is designed to bring joy, discovery, play and imagination to the forefront for kids and their parents and caregivers," says Jeff, a Target designer who helped bring the bear to life. "We wanted the bear to communicate comfort, familiarity and joy while feeling special for this partnership."
Inspired by Target's longstanding relationship with St. Jude, the team started with a classic teddy bear silhouette and paired it with elevated materials and a softer expression to create something warm, approachable and timeless.
For guests, the idea is simple: choose a bear, give a gift and help make a difference. Behind each purchase is a story 30 years in the making, one rooted in helping children and families experience more moments of comfort, connection and childhood wonder.
Ready to share a little extra joy this holiday season? Purchase the Gigglescape St. Jude bear beginning Nov. 1 at any of Target's 2,000-plus stores, on Target.com or in the Target app. Whether you're shopping for a loved one or looking for a gift that gives back, every bear helps support St. Jude's mission while bringing a little more holiday magic to the season.
