Denim never goes out of style, and this fall, Target is giving guests even more ways to wear it. Beginning Sept. 5, Wrangler women’s apparel arrives at Target for the first time in a limited-time collection, alongside an expanded men’s assortment, bringing Wrangler’s iconic craftsmanship and western-inspired style to even more guests.
The collaboration is another example of Target’s merchandising authority in action, bringing together an iconic American brand, trend-right design and incredible value in a way that feels fresh and relevant for guests. From elevated everyday denim to statement-making styles, the collection makes it easy for guests to embrace one of the fall’s biggest trends with confidence.
“Our guests want style that feels current, works for their everyday lives and comes at a great value – and that’s where Target really shines,” said Tara Russell, senior vice president, merchandising, apparel and accessories, Target. “Expanding our Wrangler assortment gives guests even more ways to make denim their own, from statement trench coats and matching sets to versatile bootcut and wide-leg jeans. It’s a great example of how we’re bringing together trusted brands, great design and incredible value for the fall season.”
“Wrangler has always been about authentic style and self-expression, and this collection gives us an exciting opportunity to bring that spirit to Target’s guests in a fresh and modern way,” said Holly Wheeler, vice president of global marketing, Wrangler. “As we continue to grow our women’s business, we’re focused on creating new ways for consumers to discover Wrangler and experience our iconic heritage through styles that feel relevant to their lives today.”
Wrangler has always been about authentic style and self-expression, and this collection gives us an exciting opportunity to bring that spirit to Target’s guests in a fresh and modern way.
The latest styles
Launching Sept. 5 in stores and on Target.com, the limited-time collection blends Wrangler's iconic western heritage with modern silhouettes, bringing together authentic craftsmanship and quality across a range of standout pieces, including:
- Matching striped skirt and vest sets inspired by ‘70s style
- High-rise bootcut and wide-leg flare denim
- Statement denim trench coats with faux fur trim
- Tailored denim vests, skirts and western-inspired graphic tees
- Apparel starts at $35 and accessories at just $10
Guests can also look forward to a second women’s-only Wrangler collection arriving Sept. 27 with even more styles.
A denim destination for all
Wrangler adds a new premium offering to Target’s fall denim assortment, joining a thoughtfully curated lineup of owned and national brands, including Universal Thread, Goodfellow and Levi’s, all designed to give guests plenty of choice across styles, fits and price points.
