Heritage at Heart — Here's How Target's Celebrating Asian American and Pacific Islander Heritage Month in 2023

  • May 15, 2023
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May is Asian American and Pacific Islander (AAPI) Heritage Month — a time to learn about, uplift and honor the AAPI community’s experiences, culture and contributions to our history and world, while recognizing the challenges the community faces. At Target, we embrace and celebrate our AAPI team members, guests and communities this month, and all year long, through our Diversity, Equity and Inclusion commitments, by spotlighting AAPI-owned brands and by showing up for our AAPI team members and guests. 

Connect. Collaborate. Transform. 

That's the theme for this year's AAPI Heritage Month celebration. Our Asian Business Council —an internal group focused on championing an inclusive work environment where Asian team members find belonging and growth — is shining a spotlight on the Asian American experience through team member events and opportunities to volunteer. And through our work with partners like the Asian American Business Development Center and Leadership Education for Asian Pacifics, Target is showing our commitment to addressing disparity and creating safe, inclusive environments where our AAPI team members and guests can thrive.

Meet our AAPI founders and creators

On Target.com, we're featuring Asian founders and creators in our exclusive AAPI collection all month long. There, you'll discover more about their cultures that inspired the products and learn about each founder. You can show your support by shopping products from our assortment of over 200 Asian-owned brands. Simply look for products marked with the "AAPI-owned" badge.  
Meet these talented founders and creators, and then learn more and explore their products on Target.com.

Reflecting and progressing, together 

These partnerships are so important, because they help create and sustain a culture that truly values and celebrates differences, while ensuring our AAPI team members and guests feel welcome and included at Target. 

“AAPI Heritage Month offers a chance for me to pause and reflect on my journey and those who have extended helping hands along the way,” says Prat Vemana, Target’s executive vice president, chief digital and product officer. “And in return, I always try to support others, encouraging them to learn from the world around them while being true to who they are and the values and perspectives they bring. Don’t let any insecurities or an accent hold you back from sharing what you have to offer.”

Throughout the month and beyond, we'll continue to demonstrate our commitment to the AAPI community. And by uplifting stories from our Asian team members, finding new ways to promote a culture of understanding and appreciation, and showing our support in the fight against discrimination and injustice, we become one step closer to our goal of creating a welcoming and inclusive environment for all.

Team Target

It’s the people that count. We value the 400,000+ individuals who come together as a team to serve our guests.

Learn more about our team members

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