In 2005, after Hurricane Katrina wreaked havoc on the Gulf Coast, Target launched a critical part of its crisis response strategy: The Corporate Command Center (C3). Operating 24/7, the Minneapolis-based center monitors severe weather and other events around the globe that could impact guests and team members. C3 brings together representatives from all areas of the business, a cross-functional group called the Green Team, so we can respond quickly to nearly any situation… like when Baton Rouge, Louisiana, and the surrounding area was hit by devastating flooding in August 2016. With six stores and more than 1,000 team members in the area, it was a crisis that hit close to home. Target donated $400,000 to help assist the American Red Cross, Salvation Army, local schools, food banks and other nonprofits. Four months later, when the Baton Rouge East Target reopened (it was the hardest-hit, with 29 inches of standing flood water), it had undergone a complete store makeover. With a revamped Guest Service and Order Pickup counter, Home and Grocery upgrades and a new Starbucks, it was just one way to welcome back the community.