This spring, Target is the go-to destination for discovering new brands, products and experiences across every aisle and on the Target app, all at an incredible value. Our latest assortment introduces thousands of new items across apparel, beauty, personal care, home and more. Below, we’re highlighting some of the standout brands and items you can find at Target this spring.
Easter Must-haves
From delightful Easter baskets, crafts and snacks to home decor and Easter styles for all, Target has all the trends and delicious, charming finds for an extra-special holiday.
We’re focusing on value so consumers can make the day special without spending a lot, including affordable brunch options and the return of Target’s popular Easter meal for $25 with more items to help set the table at the same price, including:
- 6-pound Market Pantry Ham
- Del Monte Pineapple Slices (new this year)
- Stove Top Turkey Stuffing Mix
- Favorite Day Baguettes
- Good & Gather Russet Potatoes
- Campbell’s Cream of Mushroom Soup
- Good & Gather French Fried Onions (new this year)
- Del Monte French Cut Green Beans
- Heinz Homestyle Turkey Gravy
Affordable Easter baskets
New Favorite Day pre-filled baskets for $10 make gifting easy and convenient. And Target has lots of options for those who want to build their own basket, including our bulk and multipack options, complete with eggs, grass and fillers for just $7. Some basket filler highlights include:
- More than 40 new Favorite Day limited-time items to elevate an Easter basket, starting at just $1, like the Milk Chocolate Bunny in medium and large sizes, Cotton Candy Cones in pastel colors, Baby Bunny Hollow Milk Chocolate, Cheese Ball Cone, Mixed Fruit Snacks, Fun Mix Kettle Corn Cone, White Cheddar Corn Cone and Cheddar & Caramel Corn Cone.
- Budget-friendly Easter favorites from Spritz (85% of the items are under $10) including the latest addition to the viral Featherly Friends collection, 'Hue' Easter Figurine, and must-have 48-count Easter Plastic Eggs for just $3.
Spring Fun
Target is making springtime even more fun with great finds for Spring Break, outdoor activities and so much more.
- Sports: Target now has a larger assortment of pickleball must-haves, including the Franklin Sports Youth Paddle and the Hydro Toy Pickleball Set from Sun Squad. Stanley’s All Day Julienne Mini Bag Cooler and Owala’s 40-ounce Stainless Steel Straw Tumbler are perfect ways to stay stylish, cool and hydrated on the sidelines.
- Pop culture moments: Celebrate movie releases like Captain America: Brave New World and A Minecraft Movie with action figures and toys. Catch up on the hottest reads including the latest book in the Hunger Games series, Sunrise On The Reaping - Target Exclusive Edition (featuring exclusive bonus content). Plus, get the latest music albums by artists like Morgan Wallen, featuring exclusive vinyls and CDs available only at Target.
- Toys: Target has 800 new toys hitting the shelves, including favorites tied to sports and gaming trends.
- Travel: Target is the one-stop, easy-to-shop destination with an in-aisle destination for travel must-haves, from $9.99 accessories and Heyday tech items, Cat & Jack luggage and Open Story luggage.
Apparel & Accessories
It’s all about newness and value as you look for wardrobe inspiration for spring.
- Menswear: Target’s owned men’s brand, Goodfellow & Co, is delivering new monthly drops starting at $15 from its new comfort wear and vintage wear collections.
- Weddings: Find all your shower, party and rehearsal looks with The Wedding Shop, a curated assortment of apparel, accessories, shoes and more. Dresses start at $30.
- Baby: Target’s baby owned brand Cloud Island features ribbed tops and bottoms, adjustable rompers and henley bodysuits with new cozy styles in pastels and neutrals, designed for newborns, infants and babies for every kind of day – starting at $10.
- Kendra Scott jewelry: The latest Kendra Scott at Target assortment features soft pastels like pinks and blues alongside delicate floral necklaces and earrings.
Essentials & Beauty
Target has thousands of new items across areas including health, beauty and baby. Check out some of the notable brands and items below.
Nutrition and over-the-counter medication
This year we’re doubling down on our investment in wellness, including newness in nutrition and over-the-counter medication:
- A mix of new national brands and exclusive brands offering a greater selection of innovative and affordable options, including supplements like Armra Colostrum, SEEQ Clear Protein powder, Proper Nutrition, Niches and Nooks, Gruns and Spark Nutrition, as well as LMNT Hydration electrolyte drink mix, Trubar plant-based bars and science-based powdered drink supplements from Nello.
- Beloved brands with new items exclusively at Target include Bloom, Olly, Liquid IV, Waterboy, Honeypot and Starface. And Band-Aid's exclusive partnership with the MET museum features famous art on first-aid kits and bandages — only at Target.
- Emerging brand expansions include hormone support supplements from OPositiv Health and multivitamins from Mary Ruth’s, Ritual and Goli.
- We are expanding into new categories, including an assortment of functional mushroom brands like Om Mushrooms and affordable over-the-counter hearing aids in select stores.
Beauty
We’ve added more than 2,000 new beauty products and nearly 50 new brands to our beauty assortment, including textured hair care, K-beauty and nail care newness.
Baby
This spring we’re celebrating babies and toddlers with more than 2,000 new items across nursery, apparel, food and toys, including popular national and emerging brands like bumbum, Lalo and Joie. We’re also offering new brands and products that support mom’s postpartum journey, and an expanded gift assortment to help everyone from grandparents to friends celebrate the little ones.
Home
Target continues to elevate its home assortment with more style and refreshed aesthetics as well as collaborations with distinctive, consumer-favorite brands for a spring refresh, Easter decor and beyond.
- Decor: For any spring home refresh, the new 5-pack Wall Shelf Picture Ledge from Room Essentials offers ample space for displaying framed photos, books and more. Plus, they are designed to match any existing decor.
- Bedding: New duvet covers from Casaluna like the Heavyweight Linen Blend Duvet Cover and Sham Set Pressed Floral Print adds a garden-inspired vibe to any space.
- Kitchen: New finds for spring from Figmint include a Small Snack Bento Food Storage Container that is multi-purpose and can be used in the freezer for food storage or used to quickly reheat food in the microwave.
- Designer Partnerships: Hearth & Hand with Magnolia will perfectly display baked goods this spring. Threshold Designed with Studio McGee has everything you need to dress up the table in natural style this spring.
- Organization: Spring organization from Brightroom has never been easier with the Sort It Storage Container with 13 Shallow Cups.
- The Disney and Marvel Collections by Pillowfort: The 50+ item assortment features character-inspired hooded blankets, figural dolls and pillows, sheet sets, quilts and even glow-in-the-dark comforters, with most items under $30, online now and launching in stores in late April.
Target Circle
Target Circle 360, our paid membership program offering same-day delivery from Target and your favorite local stores, is debuting a new benefit this spring called Freebies. With Freebies, Target Circle 360 members will get a free gift every month, just for being Target Circle 360 members. On the first of each month, members can choose from fun surprises like free products, dollars toward their next purchase and more — redeemable in-store or online.