About the partnership
- On May 17, 2022, Target announced an ongoing partnership with actress, New York Times bestselling author and social media phenomenon Tabitha Brown, encompassing four limited-time-only collections launching summer 2022 through spring 2023.
- Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive wellbeing and joy for guests through her vibrant and inspirational style.
- The collections span categories across apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more.
- The first limited-time collection, which launched June 11, 2022, featured apparel, swim and accessories in sizes XXS-4X and ranged in price from $10-$44, with most items under $30.
- The second limited-time collection, which launched Aug. 6, 2022, was all about home — including stationery, office organization essentials, wall décor and accents, furniture, giftables and pet items. The collection ranged in price from $5-$300, with most items under $30.
- The third limited-time collection, which launched Jan. 8, 2023, included vegan food, cookware and kitchen essentials, tableware and entertaining items. The assortment focused on nourishment for the mind, body and soul with delightful everyday favorites for the kitchen and pantry to bring love to every home and gathering. The collection ranged in price from $2.99-$90, with most items under $10.
- Tabitha Brown for Target is a progression of Target’s existing relationship with Brown, who has been an influencer partner for two years. This partnership is one of the many ways Target is continuing to support Black-owned businesses and partner with Black talent, creators and designers, as part of our Racial Equity Action and Change (REACH) commitment.
About the partner
- Known as “America’s Mom,” Tabitha Brown is a two-time Emmy nominated actress, two-time New York Times bestselling author, four-time NAACP Image Award winner, vegan foodie and social media personality. She gained popularity with her viral video content that irresistibly spreads joy, earning the title of one of TikTok’s top 10 creators in 2020 and amassing a loyal following of over 12 million across all platforms. Today, Brown stars in a YouTube original kids show, has a reoccurring role on Showtime’s “The Chi,” co-owns a vegan restaurant and authored two bestselling books.
About the fourth collection
- The fourth Tabitha Brown for Target collection includes an assortment of outdoor and summer entertaining items that foster a spirit of relaxation, happiness and togetherness.
- The fourth and final limited-edition collection as part of the ongoing Tabitha Brown for Target partnership will arrive just in time for the summer season of laidback lounging, backyard barbecues, and poolside hangs to bring joy to Target guests.
- The collection starts at just $3, with most items under $30.
- Backyard entertaining essentials: oven mitts, utensil caddy, towels, portable speaker, inflatable movie screen, pool float, grill baskets, cooler ($3-$150)
- Outdoor furniture: throw pillows, side table, floor cushions, lounge mats ($25-$75)
- Games: deck of cards, puzzle, domino, bean bag toss, beach ball set ($4-$100)
- Tableware: table linens, wine tumblers, candles, dinner plates, pitchers, serving bowls, ($7-$25)
- Beginning Sunday, May 14, 2023, guests can shop the collection on Target.com and in most Target stores, and via our contactless same-day pickup options, including Drive Up and Order Pickup, while supplies last.
Quote from Jill Sando, executive vice president and chief merchandising officer, Target
“Our guests have loved the vegan food assortment and vibrant finds from our partnership with Tabitha Brown, so I can’t wait for them to see the offerings in this latest collection, featuring outdoor and entertaining items designed for the summer season,” says Jill Sando, executive vice president and chief merchandising officer, Target. “This entire collection, which is incredibly close to Tabitha’s heart, helps our guests bring nourishment and joy to their friends and family.”
Quote from Tabitha Brown
“Over the last year, working together with Target to bring my vision for each collection to life has been incredible. I feel blessed to continue spreading joy and togetherness to Target’s guests and with this fourth and final limited-time collection, I can’t wait to share a spirit of relaxation, happiness and togetherness with family and friends. What better way to step into summer than with all the outdoor and entertaining essentials you need to help bring friends and family together to make lasting memories.”
Announcement and other assets
Target Announces Ongoing Partnership with Actress, Author and Social Media Phenomenon Tabitha Brown
