Tabitha Brown for Target Channels Joy All Year Long with Four Limited-Time Collections

  • May 17, 2022
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At Target, we’re all about helping families discover the joy of everyday life. So it’s only fitting that we’re teaming up with actress, New York Times bestseller and social media phenomenon Tabitha Brown, whose wise words and day-brightening positivity have been lifting spirits day after day. Say hello there to Tabitha Brown for Target — featuring four limited-time-only collections that will launch over the next year, spanning apparel, swim and accessories, home and office, food and kitchenware, entertaining and more, all at an incredible, only-at-Target value. Tabitha Brown has worked with Target on social media content for over two years, and these new collections will continue to inspire guests and team members alike.

“Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive and affordable style for all,” says Jill Sando, executive vice president and chief merchandising officer, Target. “We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love.”

The first collection’s almost here ...

... and it’s bursting with bright hues and bold patterns that capture Tabitha’s vibrant and inspirational style. Starting June 11, you can shop more than 75 apparel, swim and accessories items, with most pieces under $30 and an inclusive size range of XXS-4X, while supplies last.

A collage of bright images featuring a person wearing a colorful dress, a straw hat and bag and a person in a lemon print two-piece swimsuit.

The first Tabitha Brown for Target collection launches June 11 with over 75 fun and vibrant apparel, accessories and swim items (most under $30) in sizes XXS-4X.

Bringing the joy

Target has been partnering with some of the biggest names in the industry for more than 20 years, and we continue to introduce guests to designers and makers who are shaping style and culture. In addition to being a social media favorite, Tabitha Brown also stars in “Tab Time,” a YouTube original kids show, and authored a book, “Feeding the Soul,” which was released in 2021. Sharing Tabitha’s message of love and optimism not only helps us provide inspirational and inclusive style for all, but is also another way we’re accelerating our REACH commitment to support Black-owned businesses, Black talent, Black designers and Black creators.

“As a small-town girl, I grew up with big dreams and now, those dreams have become a reality,” says Tabitha Brown. “Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love and optimism to their everyday lives.”

Stay tuned to A Bullseye View for the latest Tabitha Brown for Target news.

The first Tabitha Brown for Target collection will be available on and in most Target stores starting June 11, while supplies last. Plus, you’ll have even more convenient ways to shop the collection with Target’s contactless same-day pickup options, Drive Up and Order Pickup.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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Target Announces Ongoing Partnership with Actress, Author and Social Media Phenomenon Tabitha Brown

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