Target knows there’s a lot of joy in finding just the right holiday gift. With more than 60% of consumers saying that giving thoughtful gifts makes them feel emotionally fulfilled, Target is making it easier for gift givers to discover something meaningful for everyone on their list.
This season, guests can discover more than 8,000 new holiday gifts, with more than half available only at Target and thousands priced at $5 and under. Plus, a mix of owned and national brands, as well as buzzy emerging brands and exclusive collaborations, with style, design and value at the center. It’s a combination that brings Target’s merchandising authority to life, pairing what’s new and on-trend with the accessible prices guests are looking for.
From big gift moments to little surprises, here’s a closer look at standout gifts that make every budget go further this season:
Family Style
Target’s got the whole family covered, from cozy traditions to festive dressing and finishing touches, with plenty to gift along the way, including:
- Cozy family gifting: Matching pajamas (yes, even for pets!), plus slippers, faux fur and fleece start at $10.
- Cashmere: A New Day’s 100% cashmere (excluding functional trim) sweaters, hats and scarves start at $25, bringing a soft, elevated touch to holiday gifting.
- Kids & toddlers: Cat & Jack holiday dressing starts at $10, with styles for every celebration.
- Finishing touches: Jewelry and cold-weather accessories from $5, make stylish additions to any outfit or gift.
Home for the Holidays
Target is helping families create warm, welcoming spaces for the holidays, with beautiful finds for entertaining and gifts for hosts, including:
- Cozy accents: On-trend Threshold faux fur pillows and throws start at $30, adding an elevated yet comfy vibe to any space.
- Holiday entertaining: Modern chalet and cottage-inspired tablescapes and decor start at $5, making it easy to set the scene for celebrations. Plus, Threshold home fragrance gifts from $5, including holiday-specific capsules with Capri Blue and Pura, add an inviting finishing touch.
- Kitchen: More than 200 new Threshold kitchen items make hosting and holiday prep a little easier.
Family fun
Holiday gifting gets more personal at Target, with nearly 4,000 gifts under $20 for a wide range of interests, including:
- Toys: Bullseye’s top toys start at $4.99, with must-haves from LEGO, Barbie, Gigglescape and more. Guests can also browse the digital holiday kids catalog for even more inspiration.
- Sports: For the sports fans on the list, guests can find Target-exclusive Champion and The Wild Collective gear and new YETI x NFL products featuring all 32 teams.
- Tech: New and exclusive Heyday tech gifts start at $14.99, alongside favorites from Apple, Beats, Nintendo and PlayStation, making great picks for gadget lovers and gamers.
Beauty destination
Beauty gifting is bigger than ever at Target, with more than 600 new holiday beauty items, making it easy to discover something special for everyone from fragrance lovers to skincare enthusiasts.
- Beauty favorites, only at Target: More than 350 Target exclusives span gift sets, new scents, minis and festive hair and nail accessories, alongside $20 advent calendars and “best of” boxes valued at over $97.
- Haeze: Target’s exclusive new fine fragrance brand launches Nov. 1, offering five original scents across five product formats designed for layering.
- Target Beauty Studio: For the first time during the holidays, guests can shop Target Beauty Studio, a destination designed for discovery with more than 1,600+ products from 90 prestige, emerging and global brands, including SUNGBOON EDITOR, Sarelly, Lake & Skye, Glamnetic and more.
Food & Beverage
Food and beverage is showing up for the holidays in a bigger way, with 250+ new items, 400 Target-exclusive finds and 50 gifts under $5, including:
- New holiday sweets: Expanded Marks & Spencer gifts and new Baked by Melissa baking mixes offer delicious ways to indulge.
- Seasonal favorites: Good & Gather has the classic holiday staples guests count on for entertaining, celebrating and sweet traditions.
- Favorite Day: The brand’s first-ever nostalgic candy collection includes gift-ready candy jars starting at $5, giant swirl candy canes and more festive finds.
Wellness
Target is making it easier for guests to support the routines that matter most during the holidays and into the new year, including:
- Nutrition and hydration: From Grüns and Barebells to everyday hydration picks, guests can discover new ways to support daily routines.
- Sleep and recovery: NodPod and Hatch offer comforting picks designed to support better rest.
- Activewear: All in Motion and JoyLab bring fresh workout styles to the season, perfect for fitness fans and athleisure lovers.
Baby & Toddler
For families with little ones, the holidays are full of firsts, traditions and memories. Target is showing up for those moments with more than 170 baby gifting items, all new and exclusive to Target, with 40% priced under $10, including:
- Holiday apparel: Cloud Island outfits with matching plush toys and an exclusive holiday collection from Picolette by Olivia Culpo bring festive styles for holiday celebrations and cozy moments at home.
- Toys and gifts: More than 90% of new baby gifts are under $20, with curated, stage-based gift sets from guest-loved brands like Lovevery, Baby Einstein and more. Guests can also find lots of toddler toys, plus stocking stuffers for baby’s first Christmas starting at $5.
