Launching exclusively at Target on Nov. 1, Haeze is the first fine fragrance brand co-developed by Target, offering a layerable collection of five original scents starting at just $10. Designed to be worn alone or mixed and matched, the fine fragrances allow guests to easily create a signature scent that feels uniquely their own.
Target guests are scent-obsessed, embracing their favorite fragrances across categories, from candles and home to beauty and personal care, and Target and Haeze closely collaborated to ensure the scents translated across categories. For instance, Target’s Home team was equally as involved as the Beauty team to select scents that smells as good in a candle as it would in a solid perfume. Haeze was created with this guest interest in mind, with plans to expand into home categories, starting with laundry in 2027.
Haeze fragrances feature high-quality, luxury-grade ingredients selected for performance, longevity and wearability. All formulas are clean, vegan and cruelty-free.
“Guests tell us they want to explore fragrance in ways that feel personal, playful and entirely their own,” said Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target. “Haeze brings that idea to life with five scents guests can layer and personalize. Our partnership combines fragrance expertise with Target’s deep understanding of our guests, helping us create a fragrance experience that feels elevated, accessible and uniquely Target.”
“We created Haeze around the belief that no one is just one thing. Our collection of original, beautifully crafted fragrances invites people to express every version of themselves,” said Josh Williams, co-founder of Haeze. “Partnering with Target allows us to bring that vision to life at scale, without compromising on quality or creativity,” added co-founder Eric Prum.
Five scents, endless combinations
Each Haeze fragrance is brought to life through unexpected notes, including:
Find the right fragrance format
Haeze offers five distinctive formats for guests to make fragrance part of their routine at an accessible price, including:
- Eau de Parfum $49: Long-lasting fragrance for everyday wear.
- Body, Hair & Linen Mist $25: An all-over refresh for guests and their spaces.
- Solid Fragrance $20: A portable fragrance in a wearable bag charm that clips onto a bag or keys for easy reapplication.
- Scented Candle $10: A simple way to transform the atmosphere at home.
- Discovery Set $20: Five layerable Eau de Parfum minis to sample the full collection.
Explore Haeze online and in select Target stores starting Nov. 1.
