This month we’re celebrating beauty in a big way by introducing more than 2,000 products and nearly 50 new brands to our incredible beauty assortment — tapping into even more trends and innovation than last year. With prices starting at just $1.29 and 90% of the new arrivals under $20, you can explore the latest trends and rev up your beauty routine without putting a dent in your wallet.
“We know consumers love shopping beauty at Target because it’s Tarzhay at its best: the combination of amazing products and prices you can’t find anywhere else,” says Amanda Nusz, Target’s senior vice president of essentials and beauty. “That’s why our team is incredibly excited to add more than 2,000 new items to our assortment — including science-focused skin care, hair care, nail care, cosmetics and fragrance. We can’t wait for shoppers to see the products and the prices — with items starting at just $1.29.”
New ways to enhance your beauty routine
We’re staying ahead of the curve to offer you the latest in beauty through our magic mix of top national brands, Target brands and new, emerging trends and brands, including those created by Black, Latino, female and other diverse founders. As you tap into your full beauty potential, here are some of the brands you can discover at Target:
- Newness and innovation from brands like Bubble Skincare, Clean Skin Club and DAISE for the latest takes on skin and body care.
- Dermatologist-backed and science-focused skin care from brands like Avene, Curology and Prequel.
- Hair care from Being Frenshe, Kristin Ess and NEQI.
- Textured hair care from Alodia and Camille Rose.
- Nail care newness from Dashing Diva and Olive & June.
- Color cosmetics from Black Opal, ColourPop, e.l.f. and NYX.
- New fragrances from Fine’ry and MIX:BAR.
- K-beauty brands like new-to-Target Beauty of Joseon, Round Lab, SKIN1004, Torriden, MEDIHEAL and ma:nyo.
Beauty’s all around us
No matter how you shop, we’re making it easy — and fun — to find beauty inspiration at Target. In stores, you’ll find special beauty displays pointing to new and notable brands. Online, we’ve curated new makeup, skin and hair must-haves so you can find all the newness in one place. Our online Beauty Studio features a virtual try-on feature that lets you try face, eye, lip, nail and hair color options, plus hair care and skin care quizzes to help you land on just the right products.
Shop and save on beauty
You can find all the best beauty deals at Target, and here’s another reason to shop our new beauty assortment: When you spend $30 on beauty products from Feb. 22–March 1, you’ll receive a $5 Target gift card through Target Circle.
In addition to Target’s incredible beauty assortment, you can also explore the Ulta Beauty at Target shop-in-shop and online experiences for even more beauty brands. To make shopping for your beauty haul extra-quick and easy, use Target’s industry-leading fulfillment services, including Drive Up and Order Pickup, unlimited same-day delivery on orders over $35 with a Target Circle 360 membership or free 2-day shipping on hundreds of thousands of items when you spend $35.
