Taylor Swift performs on stage during The Eras Tour wearing a custom lace-up Victorian boot.
Guest Experience

Are You Ready for It? Here’s a First Look at the Official ‘Taylor Swift | The Eras Tour Book,’ Exclusively at Target

  • Nov 27, 2024

Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour. Thank you to the fans who came to this show. You were what made The Eras Tour what it became.

Taylor Swift

Get ready, Swifties! The official “Taylor Swift | The Eras Tour Book” is just two days away from hitting the shelves at Target — and we’ve got your first look into the gorgeous 256-page book that spotlights the Taylor Swift | The Eras Tour concert from start to finish.

The official “Taylor Swift | The Eras Tour Book” is one of two exclusive Taylor Swift releases available only at Target starting Black Friday, while supplies last. In addition to the book, “The Tortured Poets Department: The Anthology,” will be available for the first time on vinyl and CD exclusively at Target, with 35 tracks including four acoustic bonus songs. The vinyl album also includes a never-before-seen poster of Taylor.

Taylor Swift holds her Target-exclusive book and album.

Experience Taylor Swift | The Eras Tour

So let’s dive in! The hardcover book features over 500 images from the record-breaking tour, including never-before-seen performance photos from every era, as well as exclusive rehearsal photos and behind-the-scenes images of instruments, costumes, set pieces and designer sketches used throughout the tour. It also includes personal reflections written by Taylor.

Left, take a closer look at the bespoke guitar used for the performance of “Lover” during the Taylor Swift | The Eras Tour, and right, a display of Taylor’s guitars that match the theme from their era.

Fun fact: Taylor plays several fully custom guitars during Taylor Swift | The Eras Tour. That includes a bedazzled guitar with a 13 on it for the Fearless era, a guitar with koi fish during the Speak Now era, and a Hummingbird guitar for the folklore era.

The official “Taylor Swift | The Eras Tour Book” also grants unprecedented access to Taylor’s costumes, like the custom Christian Louboutin Victorian boot, below, worn during The Tortured Poets Department era. In addition to stunning photography, the book also showcases how pieces like these boots — and many other costume elements — progress from the designer sketches to the final costumes you see on stage.

Taylor Swift performs on stage wearing a sequin outfit and holding a pink guitar.
Taylor Swift performs on stage during The Eras Tour wearing a custom lace-up Victorian boot.

We promise you’ll never find another like this — so be sure to save the date. You can pick up the official “Taylor Swift | The Eras Tour Book” and “The Tortured Poets Department: The Anthology” on vinyl and CD in all Target stores when they open at 6 a.m. local time on Black Friday, while supplies last. You can then find the items on the Target app and on Target.com starting Saturday, Nov. 30.

A plush polar bear wearing a bowtie.

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Taylor Swift holds her two new exclusive-to-Target products in each of her hands.

Target Announces Exclusive Official 'Taylor Swift | The Eras Tour Book' Available on Black Friday

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