Target’s food and beverage category is one delicious way we bring consumers the value, quality, ease and inspiration they love. But how did we transform from selling food and beverage to celebrating it? Over the years, we’ve evolved our business — revamping our assortment of owned brands, national brands and new and emerging brands to better serve consumers’ needs and keep them coming back for more. We designed our food and beverage assortment to be an important part of the overall Target shopping experience, supported by our same-day services, digital offerings, Target Circle and more.
Since 2019, Target’s food and beverage sales have grown by more than $8 billion to become a $24-billion business (and growing) today.
In this episode of our video series — On Target — go behind the scenes of our food and beverage business with leaders including Rick Gomez, executive vice president and chief commercial officer; John Conlin, senior vice president of merchandising, food and beverage; Amy Probst, senior vice president of food and beverage supply chain; and Jasmine Vasquez, vice president of food and beverage owned brands.
“The food and beverage business has been delivering sustainable growth year after year and gaining market share,” Rick says. “So there’s so much more runway ahead of us to grow this business.”
Click the video above to explore:
- An overview of our food and beverage business and its transformative journey.
- Our assortment strategy, which uses Target’s unique strengths in retail to differentiate our food and beverage offerings, including through owned brands like Good & Gather and Favorite Day.
- How we’ve invested in capabilities to fuel the guest experience, from redesigning and improving our operations to enhancing digital fulfillment options for extra ease and convenience.
Stay tuned for more on Target’s differentiated strategy throughout the year.
