Target Brings the Joy of the Holidays, For Less

  • Nov 1, 2023

Here at Target, we’re all about delivering affordable joy for you, every day and every holiday. And this year is no different. This season we’re pulling out all the stops with our new holiday marketing campaign featuring in-store and digital experiences that are warm, welcoming — and oh-so-Target.

That means making it even easier to discover everything you need for the moments that matter most, without compromising on quality or value. And get ready for more of the excitement and energy that Target’s aisles are known for, whether you’re shopping our on-trend assortment at your local store or from the comfort of home on the Target app or

“Target is putting the magic and the meaning of the holidays within reach for everyone this season,” says Lisa Roath, executive vice president and chief marketing officer, Target. “As guests look to save and celebrate in style, our holiday marketing and creative will inspire them with all the on-trend gifts, food and décor they love at Target, at prices they’ll love even more. That’s the heart of our campaign — however you holiday, Target helps you do it for less.”

Here’s a glimpse into some of the many ways you’ll experience the holidays with Target this year.

Seeing is believing

In true Tarzhay style, this year’s marketing ads put a playful spin on holiday moments big and small featuring must-have items under $25. Showcasing what we know means most to you — from deals and style to parties, lights and turkey — the ads embody the best of Team Target’s creativity, with whimsical colors, patterns and wordplay. (That’s a sneak peek, above.)

Explore favorite moments like stocking up for slumber parties, finding gifts that match your friends’ styles and grabbing Starbucks with your Drive Up order. Learn how much Target can help you save money and time while delivering what you need, where and when you need it most. And also, catch brands like Kendra Scott and Mattel, as well as only-at-Target owned-brand favorites like Wondershop family jammies, recipe must-haves from Good & Gather and treats from Favorite Day.

A collage of images from Target’s holiday marketing campaign (left to right): A box of Wondershop mini holiday lights, a table setting with brie and a box of Good & Gather Entertainment Collection crackers, a hand reaches into a Target bag to grab a Kendra Scott jewelry box, and a Target shopping basket with three bags of Good & Gather Dark Chocolate Peppermints.

To bring it all home, our holiday ads feature an exclusive-to-Target reimagining of Faith Evans’ classic “Love Like This” by rising Afro-Latina R&B artist Rosemarie and produced by OneRepublic front man Ryan Tedder — in English and Spanish — that really embodies the spirit of the season.

Destination: holiday

Whether you’re looking for everyday must-haves or holiday goodies, we’re making your next Target run extra fun with shopping experiences you won’t find anywhere else.

Inspired by the planes, trains and automobiles that take us to loved ones every year, you’ll find transportation-themed destinations throughout our stores, including a shoppable Grand Central Gifting Station and our Marks & Spencer double-decker bus with exclusive Marks & Spencer hot chocolate and collector cookie tins. Make sure to see our Top Toys train with holiday gifts starting at just $7.99 and featuring Paw Patrol and LEGO favorites, plus the only-at-Target shopping cart. It all adds up to be a one-stop-shop of newness and joy — for less.

A holiday display in a Target store with a large overhead sign that reads "Gifting Station."

Digital love

And if you’re shopping the Target app or — we have awesome news there, too! This year, more than ever, we’re bringing the surprise and delight of walking Target’s holiday aisles to your digital experience. Think: holiday colors, patterns and animated snowflakes as you browse your personalized homepage for the Deal of the Day, and extra sparkle throughout your shopping journey.

We’ll also have a virtual version of the Grand Central Gifting Station and a 360-degree virtual holiday toy shop where you can interact with our Top Toys list, as well as our exclusive collections with Disney and FAO Schwarz that deliver only-at-Target value and joy with most items under $25. All this paired with a more welcoming, intuitive and made-for-you digital experience. It’s just one more way Target delivers the meaningful and magical, all at once, no matter how you choose to shop.

Sense of Wonder

All aboard! We’ll also hold three traveling events around the country where guests can immerse themselves in a world of wonder and joy inspired by holiday journeys. “Target Wonderland: Bullseye’s Top Toys Adventure” will take place in New York City, Dallas and Los Angeles, and feature larger-than-life toy experiences with brands like Mattel, LEGO and Nintendo. Bonus: Use QR codes to add favorite products to your digital Target carts and learn more about Circle offers and Shipt membership discounts while you’re there.

Holiday the easy way

Shop your way at Target stores, and via Target’s industry-leading same-day services with free Order Pickup and Drive Up, where you can get your orders in as soon as two hours with no minimum purchase. Or get same-day delivery with Shipt in as soon as one hour. As always, save 5% off all purchases when you use your Target RedCard, plus free shipping on orders of $35 or more when using Target RedCard. And enjoy even more savings with Target Circle, our free-to-join loyalty program.

Getting excited yet? Check out the latest ways Target is making shopping easy, inspiring and affordable this holiday and beyond.

A red graphic with a wrapped present in the center.

The Holidays at Target

Affordable options. Joyful inspiration. Easy shopping experiences. The holiday season is here and we’re ready with everything guests need to celebrate and save.

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