Target’s Turning Up the Tech Joy with *More* Apple at Target Shop-in-Shops, Plus the Best Retail Offer Out There on a Free Trial of Apple Fitness+ and More

  • Oct 26, 2022
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If visions of iPhone 14 and the new iPad are dancing in your head, you're in luck. We’ve more than tripled our number of Apple at Target shop-in-shops, so you can get all the Apple products and accessories on your list at more than 150 Target store locations and on, just in time for the holidays. Plus, we’re serving up a special holiday perk: members of our free-to-join loyalty program, Target Circle, can get a free four-month trial of Apple Fitness+ and free trial subscriptions to more Apple Services — with no purchase required. 

“For years, Target has been a destination for Apple products. Now we are excited to deepen our collaboration with Apple so even more guests can access the exceptional Apple at Target shop-in-shop experience. Through Target Circle, our popular free-to-join loyalty program, we’re also giving our guests the opportunity to try services like Apple Fitness+ for free, and with no purchase required,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Guests love the branded and immersive retail experiences we’re creating with Apple and other partners including Disney, Ulta Beauty and Levi’s. With this Apple expansion, we’re giving guests even more reasons to choose Target for all their shopping and tech service needs.”   

More Apple at Target shop-in-shops 

In 2021 we debuted Apple at Target shop-in-shops, taking our long-term collab with Apple to the next level. But that was just the start. Fast forward a year, and we’ve more than tripled the number of shop-in-shops to over 150 locations, giving even more guests the chance to experience the Apple at Target joy. (Think: Apple-trained Target Tech Consultants and twice the space dedicated to Apple products compared to a typical store.) It’s part of our strategy to be a one-stop-shop for electronics and accessories, and to continue creating inspiring shop-in-shop experiences with top national brands like Apple, Ulta Beauty, Disney and Levi’s.  

Free, extra-long trials of Apple Services, including Apple Fitness+ 

Ready for some fun Apple perks? Target’s offering free trial subscriptions, no purchase required, to Apple Services through Target Circle, our free-to-join loyalty program. Target Circle members now have access to four free months of the award-winning fitness and wellness service Apple Fitness+ — we’re the only retailer with this offer. Circle members can also enjoy special offers on Apple Services like iCloud+, Apple Music, Apple Arcade and Apple News+, with some including up to five months free, from November through Jan. 5, 2023. 

“Apple Fitness+ is designed to be welcoming to all, no matter where you are on your fitness journey. Whether you're just getting started, trying something new or switching up your fitness routine, there are over 3,000 workouts and meditations to choose from, with new ones added each week, ranging from five to 45 minutes across 11 workout types and all led by our amazing team of motivating trainers,” says Jay Blahnik, vice president of Fitness Technologies, Apple. "We look forward to bringing Fitness+ to even more people, and helping them lead a healthier day by being more active, through this collaboration with Target.” 

Shop and enjoy your way 

Ready to try all those great Apple Services for free? Get the offers and full details in the Target app by going to “My Target” and clicking on the “New Offers: free Apple trials” link within the Target Circle section. To experience the Apple at Target shop-in-shop yourself, find the location closest to you by visiting and filtering for Apple at Target. If you prefer to shop online, all Apple at Target products are also available on and via the Target app, where you’ll find helpful videos and product comparisons, too. You'll get your order fast with our same-day services like Order Pickup, Drive Up and Same-day Delivery with Shipt. And don’t forget that you can save 5% on Apple and most Target purchases and get free shipping on orders of $35 or more when using your Target RedCard

Want even more of the season’s hottest electronics? We’ve got you covered with Bullseye’s Top Tech List.  

Forward-looking statements: Statements on this page regarding the expansion of Target’s collaboration with Apple are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause Target’s actions to differ materially. The most important risks and uncertainties are described in Item 1A of Target’s Form 10-K for the fiscal year ended January 29, 2022. Forward-looking statements speak only as of the date they are made, and Target does not undertake any obligation to update any forward-looking statement. 

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