Our Exclusive Partnership with FAO Schwarz — Plus Bullseye’s Top Toys — Means More Toys *and* More Joy this Holiday Season

  • Sep 12, 2022

The holidays are right around the corner, and to get you in the spirit, we have some toy-tastic news. We’re once again partnering with iconic toy brand FAO Schwarz to bring you the most joyful toy shopping experience yet. Beginning mid-October, FAO Schwarz toys will only be available at Target stores, Target.com and FAO Schwarz store locations — making Target a one-stop toy shop that’ll have kids of all ages smiling from ear to ear.

Plus, our fun-loving pup Bullseye is here with the 50 Top Toys of 2022, presented by FAO Schwarz and featuring more exclusives and lots of affordable gift options. Our 10th annual Top Toys list is brimming with brands like Disney, LOL Surprise!, Mattel, FAO Schwarz, inclusive doll brand HarperIman and more, with popular characters ranging from PAW Patrol to Marvel’s Black Panther: Wakanda Forever.

“One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand,” says Jill Sando, executive vice president and chief merchandising officer, Target. “From hot new items to time-tested favorites, we’ve curated our annual list of Bullseye’s Top Toys to create an easy, fun and affordable way for guests to find just the right gift for every toy lover on their list. Simply put, there’s only one place parents and gift givers need to shop for toys this holiday season — and that’s Target.”

Read on for a closer look at all the delightful details.

A collage of pictures of children with three FAO Schwarz toys.

Say hello to FAO Schwarz at Target

Last year, Target’s 70-item limited-time-only collection with FAO Schwarz was a huge hit with guests … so this year we’re upping the inspiration (and nostalgia) with an exclusive assortment of more than 120 toys across all toy categories, including plush toys, STEM sets and active play toys like the Ride On Train. Prices start at only $9.99, with 50 toys under $20.

To celebrate FAO Schwarz’s 160th anniversary, we’ll also feature a capsule collection of classic FAO toys (all under $25), including a Hot Wheels Collector Set and UNO card game. Plus you’ll be able to enjoy even more FAO Schwarz toys with new, exclusive product drops throughout the holiday season.

“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years. There truly is no better way to kick off our 160th anniversary than to announce this partnership,” says David Niggli, chief merchandising officer, FAO Schwarz. “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store.”

In addition to a fun and easy-to-shop FAO Schwarz x Target online experience, every Target toy department will delight with a dedicated FAO Schwarz section and toy demonstrations throughout the holiday season at select stores.

A collage of pictures of five Top Toys.

Introducing Bullseye’s Top Toys of the season

We’ve pulled out all the stops to curate the top 50 must-have toys for the holidays, with options for every age. (And the value is real … Top Toys start at only $14.99.) Almost half of Bullseye’s 50 Top Toys are available exclusively at Target stores and Target.com, giving you the best of the best and the funnest of the fun. Check out the full list on Target.com. (Pssst … starting in October, you’ll be able to shop some of Bullseye’s Top Toys at a pop-up shop inside FAO Schwarz’s iconic NYC flagship store in Rockefeller Center.)

Shop your way

Target’s the ultimate destination for toys this holiday season, and you can get a jump on those wish lists now with Bullseye’s Top Toys, Target's FAO Schwarz assortment and thousands more toy options. Shop your way at Target stores, Target.com and via Target’s industry-leading contactless same-day services Order Pickup, Drive Up and Same Day Delivery with Shipt — no membership required. And, as always, you can save 5% off all purchases when you use your Target RedCard  — and enjoy even more savings by joining Target Circle, our free loyalty program.

Stay tuned for more — this is just the beginning of a wonder-full holiday season.

Forward-looking statements: Statements on this page regarding expectations about the agreement between Target and FAO Schwarz are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause Target’s actions to differ materially. The most important risks and uncertainties are described in Item 1A of Target’s recent Form 10-K and, if applicable, any subsequent Form 10-Q filings. Forward-looking statements speak only as of September 12, 2022, and Target does not undertake any obligation to update any forward-looking statement.

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Target Announces Exclusive Multiyear Agreement with FAO Schwarz Ahead of Holiday Season

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