Imagine shopping for your household essentials from Target online – from your go-to brands of laundry detergent and paper towels, to granola bars and coffee – all on one (virtual) shelf. Now imagine being able to have those items delivered to your home the next day. That’s the kind of convenience and personalization Target wants to provide guests with this pilot: Target Restock.
Select team members at Target headquarters are now testing Target Restock, and we plan to pilot the service with guests this summer in the Minneapolis area. We created Target Restock to save busy guests time, and make it easier than ever to get household essentials delivered quickly. This is another example of how Target is connecting stores and digital to create new services for guests.
Here’s how it will work: Once the pilot is live this summer, Minneapolis area guests that have a REDcard will be eligible to visit a dedicated online experience to access thousands of household essentials.
From there, guests will be able to fill a box with multiple items and have their orders shipped to their homes for a low, flat fee. The items will be packaged at a nearby store, allowing us to fulfill orders placed before 1:30 p.m. by the next business day.
We’re busy fine-tuning the experience and testing various enhancements – so stay tuned for more information once the pilot launches this summer.