Who doesn’t love a surprise? Especially when that surprise comes wrapped in pops of print and color that will leave you longing for the warmth of Palm Beach, Fla.
Just minutes ago, editors in New York descended upon the Four Seasons Restaurant Pool Room for a surprise announcement of Target’s next must-have design partner. And now, we’re bringing the top secret to you! It’s resort chic at its best and we’re already counting the days for the launch of…Lilly Pulitzer for Target!
Starring a modern interpretation of the American resort wear brand’s exuberant prints and patterns, the limited-edition collection features 15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for this modern collaboration. Available exclusively at all Target stores in the U.S. and Canada and on Target.com beginning April 19, the 250-piece collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and more.
“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Andersen, senior vice president, apparel and accessories, Target. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”
Founded in 1959 by Lilly (McKim) Pulitzer — a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several citrus groves — the brand has an ingenious origin. Lilly would turn her husband’s fresh oranges into juice, which she sold at a juice stand off posh Worth Avenue. She wasn’t a stranger to hard work, but Lilly never wanted to look anything but fashionable, so she created kicky printed shift dresses to wear while working at the stand because the patterns camouflaged the juice spills beautifully. Catching the eye of more than one passerby, including the likes of Jackie Kennedy, Lilly started selling her dresses at her juice stand, and American resort wear was born. Since then, Lilly Pulitzer has evolved into a brand that stands for boldness, individuality and optimism — every day’s a beach day when you’re wearing Lilly!
“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”
The late Lilly Pulitzer is famous for having said, “style isn’t just about what you wear, it’s about how you live,” and the new Target collection certainly embraces that sentiment.
To see photos from the event — and even some of the products — browse the gallery below.