Target and Stoney Clover Lane Make Spring Bright with a Colorful, Limited-Edition Lifestyle Collection

March 16, 2022 - Article reads in
lifestyle
A collage of colorful photos including a bag with patches, a woman in a swimsuit and pool floats.

If you’re ready to shake off those winter layers and start fresh for spring, you’re going to love what’s coming next. Target and customizable accessories brand Stoney Clover Lane are teaming up on a limited-time-only collection of over 300 warm-weather pieces including apparel, accessories, swim, beauty essentials, outdoor items and more coming to Target.com and most stores April 2. Plus, for easy customization, patches, stickers and DIY kits (tie-dye anyone?) are a fun way to create your own one-of-a-kind look. Stoney Clover Lane x Target is designed to encourage you to express yourself through personalization and pieces that can be mixed and matched to fit your style.

“We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we’ve had our eye on for a while, since they are known for their customizable pieces,” says Jill Sando, executive vice president and chief merchandising officer, Target. “We’ve admired how the brand has created such a highly recognizable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring.”

Already dreaming of spring? We’ve got your Stoney Clover Lane x Target sneak peek:

Celebrating female founders

Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. The duo took everyday organization to the next level with their line of travel accessories designed to celebrate individuality. Stoney Clover Lane quickly gained a wide social media following, thanks to the brand’s instantly recognizable coordinating patches and customization options that can be mixed and matched with any of its products.

“Our partnership with Target allows us to scale our brand and grow our community to a place we could never have imagined. We are so eager to launch this collaboration with Target, which marks our first foray into several new categories like ready-to-wear, suitcases, electronics and more,” says Kendall Glazer, co-founder of Stoney Clover Lane.

“Stoney Clover Lane is all about re-imagining the everyday and making it full of color and fun. There’s nothing better than a Target run and we are overjoyed that Stoney Clover Lane gets to be part of that experience this spring and inspire customers to let their personal style shine,” says Libby Glazer, co-founder of Stoney Clover Lane.

Pieces made just for you

Apparel and swim items in the Stoney Clover Lane x Target collection range in size from XXS-4X and the full collection ranges in price from $2-$160, with most items under $20. The collection will be available on Target.com and in most Target stores starting April 2, while supplies last. You’ll also be able to shop with Target’s contactless (and convenient) same-day pickup options, Drive Up and Order Pickup.

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