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Target Announces New Plus-Size Fashion Brand

This just in: Target is unveiling its newest clothing line! Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to turn heads.

Arriving in mid-February, the line is designed by Target’s uber chic in-house design team and features stylish basics along with trend-driven statement pieces that fashionistas will love. Similar to Target’s other apparel lines, AVA & VIV will be updated monthly, and with prices ranging from $10 to $79.99, you’ll be hard pressed to buy just one piece.

“Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target. “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.”

In anticipation of the launch, Target invited top fashion bloggers Nicolette MasonChastity Garner and Gabi Gregg to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting ladies had a chance to offer their stylish two cents on designs that were in progress for the fall.

A Bullseye View went behind the scenes and got the bloggers, who will star in the retailer’s look book, talking about all things AVA & VIV. Check out their favorite pieces and get a preview of their photo shootin the video below!


AVA & VIV will arrive in all Target stores in mid-February through March. The line will be available on Target.com on Feb. 9Check back here on Jan. 22 to peruse the complete AVA & VIV spring look book featuring Nicolette, Chastity and Gabi!

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