Press Release

Target Makes the Holidays Easier Than Ever: First Retailer to Offer Same-Day Delivery and Drive Up Service Coast to Coast

  • Oct 23, 2018


Exclusive merchandise, everyday value and expanded fulfillment options position retailer to deliver joy to guests this season and beyond

  • Same-day delivery with Shipt now available nationwide to millions of guests in hundreds of markets across 46 states
  • Target’s highest-rated service, Drive Up, expanding to nearly 1,000 stores
  • For the first time, Target will offer Free 2-Day Shipping to all guests on hundreds of thousands of items, with no minimum purchase and no membership required
  • Retailer to offer thousands of curated gifts under $15, largest selection ever of new and exclusive toys and more than 20 new and exclusive brands

Target Corporation (NYSE: TGT) today announced its plans to be America’s easiest place to shop for the holiday season, including becoming the first retailer to offer same-day delivery and drive up service coast to coast. Additionally, for the first time, Target will offer Free 2-Day Shipping to all guests on hundreds of thousands of items, with no minimum purchase and no membership required, beginning Nov. 1.

“We want to make the busy holiday season easier for our guests so they can spend more time with their family and friends,” said Target CEO Brian Cornell. “From same-day delivery with Shipt, Drive Up, Free 2-Day Shipping and more, no other retailer can match the convenient delivery options that Target will offer this season. When you combine these services with our incredible assortment of exclusive brands, everyday low prices and skilled team, I’m confident Target will be America’s easiest and most enjoyable place to shop for the holidays and beyond.”

Nationwide Same-Day Delivery with Shipt
Now, millions of guests in hundreds of markets across 46 states can have their groceries, gifts for family and friends, decorations and more, delivered to their doorstep in as little as one hour with Shipt. Guests place an order through the Shipt app or and choose from more than 55,000 Target products. Then, Shipt shoppers head to a local Target store to complete the order and deliver it to the guest’s door.

Expansion of Drive Up
In addition to offering convenient at-home delivery nationwide with Shipt, the retailer announced the expansion of its top-rated Drive Up service to nearly 1,000 stores by the end of October, ahead of schedule. With busy holiday schedules, Drive Up offers a convenient shopping solution for guests on the go. Guests place an order in the Target app and have their purchases brought to their car by a team member. Orders are ready within an hour, and are delivered to guests’ cars within two minutes of their arrival in the parking lot. Target makes more than 250,000 items available, including holiday décor, the season’s hottest gifts, household must-haves for out-of-town visitors, and more.

Free 2-Day Shipping
In March 2018, Target announced the availability of Free 2-Day Shipping on hundreds of thousands of items for guests who spend $35 or use a REDcard. This holiday season, for the first time, the retailer will offer Free 2-Day Shipping to all guests on hundreds of thousands of items, beginning Nov. 1, with no minimum purchase or membership required. During peak periods, if Free 2-Day Shipping is not available, Target will offer guests free standard shipping. The retailer will offer guests free shipping through Dec. 22.

Target’s Fulfillment Offerings
With the expansion of Shipt and Drive Up, Target offers the broadest range of fulfillment options in retail. In addition to Free 2-Day Shipping, options include:

  • Order Pickup—Buy online and pick orders up in store on the same day for free. More than 250,000 items are eligible for this service available at all Target stores, and more than 95 percent of orders are ready within one hour.
  • Target Restock—With Target Restock, guests place orders for basics like diapers, paper towels and pantry staples by 7 p.m. Monday through Friday and have them delivered the next day for a fee of $2.99 or free for REDcard holders.
  • Delivery From Store—Guests can shop in store at select urban locations and have their purchases delivered to their homes that day for a flat fee of $7. This service is available in five markets: Boston, Chicago, New York, San Francisco and Washington, D.C.

Gifts Under $15
This holiday season, Target is making it easier than ever for guests to grab the perfect gift for everyone on their list with a curated assortment of more than 1,400 new and exclusive gifts, most under $15. Designed to evoke a festive holiday market, up to 30 displays throughout each Target store will draw guests in with colorful canopies and clear signing to help them make the most of their time and budget, such as “Under $5, $10 or $15.” The collections of gifts and stocking stuffers will feature options from across Target’s multi-category assortment, satisfying even the toughest person on guests’ lists.

Top Pick for Toys
In addition, Target will have the top toys of the season in newly expanded departments across the country. With deeper inventory and a bigger assortment featuring more than 2,500 new and exclusive toys—nearly double last year—Target’s toy department will be home to the most sought-after national and specialty brands, all at everyday low prices. Guests will find nearly a quarter-million square feet of additional space for toys across more than 500 stores and a completely reimagined experience in more than 100 remodeled stores.

Only-At-Target Brands
This holiday, Target guests also will find more than 20 new and exclusive brands, making it easy and affordable to find the perfect holiday gift, outfit, festive home décor and even tech accessories. Some of Target’s latest owned brands include Prologue, Wild Fable, Original Use, Heyday, Project 62 and Made By Design. This season also marks the one-year anniversary of Hearth & Hand with Magnolia, Target’s partnership with Chip and Joanna Gaines of HGTV fame. The holiday assortment will feature the introduction of wall art, more gifting options for kids and adults and an expanded assortment of decorative greenery.

About Target Corporation
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at more than 1,800 stores and at Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For the latest store count or for more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.