Don’t let their sundresses fool you – it’s safe to say fashionistas everywhere are already ticking off the days until the year’s most stylish season of all: Fall. Fueling that excitement? Target’s announcement that it’ll be going mad for plaid by paying homage to a fan-favorite, brisk-weather pattern as only Target could – with an epic. plaid. takeover.
Like the pattern itself, Target’s crossing lines all over the place, bringing tartan touches to everything from home goods and must-have fashion for the entire family to plaid Coke bottles, shampoo bottles, ChapStick tubes, dog leashes, Band-Aids, paper towels…the list goes on to include more than 360 items you’ll definitely want to “check” out.
Still not sold that you’ll be okay saying so long to summer? Well, this nugget might push you over the edge: To help herald in its fall plaid takeover, Target tapped designer Adam Lippes to create more than 50 items inspired by buffalo plaid for the Adam Lippes for Target collection of apparel, accessories, pet goods and home furnishings. Trust us – you’ll want to mark your calendars for this one.
We caught up with Kathee Tesija, executive vice president and chief merchandising and supply chain officer, Target, to learn more about this plaid-palooza.
Press Release