Fact Sheet

Olivia Rodrigo’s ‘you seem pretty sad for a girl so in love’ at Target

  • Updated 1:00pm CT | Jun 12, 2026

Olivia Rodrigo’s new album, “you seem pretty sad for a girl so in love,” launches today, and Target is celebrating with exclusive music releases and a curated apparel and accessories collection inspired by the album.

Featuring exclusive-to-Target vinyl colorways, collectible artwork and trend-forward apparel, the launch showcases Target’s merchandising authority across entertainment and style. Combined with a special appearance from Olivia Rodrigo, it reflects how Target helps turn major cultural moments into something bigger for guests through exclusive products, fan-first experiences and assortments inspired by the artists they love.

The Target-exclusive “pretty sad” pink vinyl features Olivia Rodrigo standing beside a tree carved with the album title on the front cover, alongside a translucent pink record and alternate back cover artwork showing her in a grassy field holding a chainsaw.

Target exclusive music assortment

Target will offer four exclusive music releases tied to the album launch, including three vinyl variants and one CD.

The Target-exclusive “hope like snow” white vinyl features Olivia Rodrigo upside down on a swing against a blue sky on the front cover, alongside a translucent white record and alternate artwork showing her lying in the grass at night.
The Target-exclusive “never looked so blue” vinyl features Olivia Rodrigo standing beside a tree carved with the album title on the front cover, alongside a translucent blue record and alternate artwork showing her standing outdoors at night in a light blue dress.
The Target-exclusive CD for you seem pretty sad for a girl so in love features alternate cover art of Olivia Rodrigo standing beside a tree carved with the album title, alongside additional artwork showing her lying in the grass at night.

Target exclusive apparel & accessories collection

Target’s exclusive apparel and accessories collection, designed in partnership with Olivia Rodrigo and inspired by the album’s visuals, colors and themes, features items ranging from $12 to $40 and is available online and in stores starting June 12.

The assortment includes:

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In-store event & special release

On June 12 starting at 4:00 p.m. PST, Olivia Rodrigo will appear at Target Burbank for a special fan meet-and-greet event celebrating the album launch. The first 200 fans in line will have the opportunity to meet Olivia and snap photos with her.

Fans attending the event will have access to:

  • The exclusive apparel assortment
  • Special merchandise available only at the Burbank and the SoHo Target stores including:
    • Olivia Sticker Set
    • Olivia Keychain/Bag Charm
    • Olivia Candle
    • Olivia Pins/Patches
    • Olivia Tote Bag
  • The limited-run “never looked so blue” vinyl release

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