This fall, Target is leveling up the fan experience with more than 1,600 new and remodeled Fan Shops, offering about twice the space and assortment, with new and exclusive team gear for fans of all ages. The refreshed shops feature hometown team graphics and signs that make it easier to shop by sports league, all with Target’s signature touch of style and design.
From NFL and NBA jerseys to apparel and accessories representing teams across eight major sports leagues, guests have more ways to show their team pride. And with nearly 90% of the assortment priced under $50, they can do it without a major league price tag.
Fans are looking for team gear that easily transitions from the bleachers or watch party to the everyday, which is why we’re so excited about Target’s refreshed Fan Shops. We’re leaning into the style, design and value that set Target apart, giving our guests more choices and new ways to celebrate their favorite teams.
Team gear has a new lineup
Alongside familiar fan favorites, guests will find fresh apparel and accessories from brands including:
Champion
Target-exclusive adult apparel, including NHL and NBA collections coming to Target for the first time, plus cream hoodies featuring select teams arriving in November.
The Wild Collective
Target-exclusive apparel for select NFL and NCAA teams, with NBA styles arriving in November.
YETI x NFL
Built to last, this drinkware collection features all 32 NFL teams and is now available at Target for the first time.
NFL and NBA youth jerseys are available for select teams in stores, with more player options online. Team and merchandise selections vary by location.
A home run for fun
The Fan Shops refresh puts two of Target's enterprise priorities into action: leading with merchandising authority and elevating the guest experience. By bringing together exclusive team gear, accessible prices and a more convenient way to shop, Target is building a stronger destination for sports fans and families.
