Target is bringing the excitement surrounding this summer’s global tournament into something families can experience together. The Summer Goals Tour, a series of high-energy, soccer-inspired events Target is hosting across the country, features interactive challenges, complimentary snacks, drinks and exclusive finds. The experience gives families a fun, playful way to be part of the tournament while showcasing the one-of-a-kind experiences, products and brands guests love from Target.
The tour is stopping in four host cities this summer, with each event timed ahead of major matches:
Los Angeles, CA
June 6
Houston, TX
June 28
Atlanta, GA
July 11
Clifton, NJ
July 18
Here’s a look at what guests will experience:
- Player’s Tunnel
- Center Circle
- Play Pitch
- Playmaker Booth: Chobani
- Playmaker Booth: Liquid I.V.
- Team Target Player’s Bench
- Playmaker Booth: LEGO
- Playmaker Booth: Dove
- Playmaker Booth: Target
Center Circle
As soon as guests hit the Target parking lot, they’re immersed in the excitement of game day on the pitch. Guests will receive a free Goal Getter giveaway bag to kick things off, followed by a walk through the Players Tunnel with the sound of a cheering crowd all around before arriving at the Center Circle, a social hub to gather, meet up and snap photos.
Play Pitch
The action continues at the Play Pitch, where guests can take part in the fast-paced Target Practice challenge. Each round is 60 seconds, with goals tracked in real time and names lighting up the scoreboard.
Playmaker Booths
There’s plenty more happening across the experience. Playmaker Booths bring games, samples and surprises from favorite brands like Chobani, Dove, Liquid I.V. and LEGO. The Target Playmaker booth wraps things up with a reward and a reason to keep the fun going inside the store.
And once inside, guests can find even more ways to bring the celebration home. From repping favorite teams with the Boys’ United States Soccer Sweatshirt and Women’s Mexico Floral Jersey T-shirt to game-day snacks like Lay’s Argentinian-Style Asado Potato Chips, essentials from Onside, and fun finds like the FIFA World Cup 2026 Blackout Soccer Ball and LEGO FIFA World Cup Trophy, there’s something for every kind of fan to discover.
By the end of the day, guests will have felt the energy of the tournament and been part of it, right at Target.
