This spring, we’re celebrating the babies and toddlers in your life by introducing more than 2,000 new items across nursery, apparel, food and toys — over 30% more newness than last year. More than half of these finds are exclusive to Target, including items from owned brands like Cloud Island, Good & Gather and up&up, and exclusive items from popular national and emerging brands like bumbum, Lalo and Joie. Starting at just 79 cents and with more than two-thirds of the new items under $30, it’s an incredible assortment at an incredible value.
“We’re thrilled to announce the growth of our baby assortment at Target, starting with over 2,000 new items for every stage and every small moment in a baby’s life,” says Amanda Nusz, Target’s senior vice president for merch essentials and beauty. “One-fourth of our guests are shopping for baby, and we’re curating our assortment to give them just what they need. From daily must-haves like diapers to trending items like baby skincare and adorable, affordable gifts to celebrate each baby milestone, we’re supporting families throughout the parenting journey with products that bring joy and convenience to their everyday lives.”
New ways to care
We’ve curated the latest in baby and toddler products to bring you an affordable, delightful mix of Target brands, top national brands and new, trending brands that families are loving. Here’s a peek at just a few:
- Health and wellness items including an expanded assortment of organic baby foods and snacks from new brand Amara, aloe-enhanced bumbum diapers; Pipette baby care; and Earth Mama organic diaper balm.
- Support for mom’s postpartum journey, including exclusive items like this innovative breast pump from Frida Mom; lactation oat bars and supplements from Oat Mama that help support a healthy milk supply in breastfeeding moms; postpartum hair serum, energy drops and recovery set from new brand Anya; and postpartum perineal recovery spray and cooling pad liners from Ona Renewals.
- An expanded gift assortment to help everyone from grandparents to friends celebrate the little ones in their lives, including affordable toys, plush and books from Cloud Island like this rainbow soft book.
- Trend-forward options including adorable matching apparel sets from Cloud Island; stylish high chairs and feeding sets from Lalo in modern colors and styles; and baby gear like car seats and a car seat/stroller system from Joie.
- Newness from Target brands including more than 200 new items from our nursery brand Cloud Island like this trending boxy diaper backpack;14 new baby food and snack items from Good & Gather in flavors like raspberry purple sweet potato and tomato mixed berry; and 18 new items from up&up like baby sunscreen and more nursery essentials.
Baby registry
Target’s baby registry makes celebrating your bundle of joy fun, easy and affordable, with a year of benefits, including:
- A free welcome kit worth over $100 shipped right to your home
- A 15% off coupon to save on anything left on your registry
- Exclusive deals for mom and baby on brands like Huggies, Bobbie and Evenflo
- Free returns on anything from your registry for up to one year
- Monthly newsletter with updates on must-haves and new offers, gift tracking and more
Simple ways to shop
Shopping for baby is quick and easy using Target’s industry-leading fulfillment services including Drive Up and Order Pickup, unlimited same-day delivery on orders over $35 with a Target Circle 360 membership or free 2-day shipping when you spend $35.
Affordable, adorable baby and toddler newness? It’s a win for parents and little ones.
