Feast Your Eyes on Target's New Kitchen Brand, Figmint

  • Sep 19, 2023
Mint green pots and pans on a stove and the word “Figmint” and logo on a green background.

We’ve been cooking up something very special: our first kitchen owned brand, Figmint. On Sept. 24, the cabinet doors will open to reveal more than 250 items ranging from beautiful enameled cookware and display-worthy ceramic mixing bowls to acacia wood cutting boards and exactly-what-you-need kitchen gadgets. With prices starting at $3 and more than half under $10, it’s high-quality cooking at only-at-Target prices.  

Whether you’re a precise-measuring recipe follower or a messy mad scientist in the kitchen, Figmint is here to bring inspiration and ease to your everyday meals, no matter your skill level.  

“What I love about Figmint is that this brand meets so many different guest needs. It's beautiful design at amazing prices,” said Jill Sando, executive vice president and chief merchandising officer, Target. “From product to packaging, the collection makes the kitchen more accessible to every home cook. And when you combine Figmint with everything we have to offer in our Food & Beverage department, this is a brand that'll help families celebrate special moments as they prepare and enjoy delicious food — during the holidays and beyond.”

Putting the fun in function

Our guests told us they were feeling fatigued from cooking at home (especially the prep work and cleanup) and were looking for inspiring meal solutions. Our food-obsessed product design team dove into the research, put on their aprons and got to work, creating a line of modern kitchenware that offers hacks and solutions to make time in the kitchen more affordable and more fun. At the same time, they incorporated high-quality materials and thoughtful design elements that work hard in the kitchen (so you don’t have to).

It’s all in the details

For example, the nonstick ceramic coated cookware is easy to clean and allows for cooking with less oil or butter. (Win, win.) Smart details like built-in pour spouts and strainers on pots and stay-cool stainless steel handles make it easy to simmer, baste and season to your taste. Quality materials like granite, stainless steel and acacia wood show up throughout the collection and are not only beautiful but will last.

The assortment of pots, pans, mixing bowls, kitchen utensils and gadgets, food storage and more was also designed with sustainability and accessibility in mind. We worked with occupational therapists to help create packaging with easy-open tabs and exposed grips and handles that make it easy for guests to lift and carry the products while shopping. More than 95% of Figmint items do not have plastic in the packaging.

A set of white ceramic mixing bowls with blueberries and batter in them; a blue dutch oven next to its lid and filled with soup; and an acacia wood cutting board and small bowls of seasoning.

A few Figmint faves

We’re excited about the entire collection, with its space-saving designs, sustainable materials and incredible value. A few of our design team’s favorites, shown above:

  • The 5-piece Ceramic Mixing Bowl Set ($30) with ceramic coating that’s easy to clean and beautiful enough to use for serving dishes
  • The Blue Enameled Cast Iron Dutch Oven ($70 for 7.7 quart; $60 for 5.5 quart) that’s induction, electric and gas stove compatible, and oven-safe to 500°F
  • The End-Grain Acacia Wood Cutting Board ($30) that’s functional and pretty enough to display

Shop Figmint products starting Sept. 24 at Target stores, Target.com and via Target’s industry-leading same-day services — Order PickupDrive Up and Same Day Delivery with Shipt — for a taste of easy shopping and easy cooking.

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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