This Mother’s Day, Treat Mom to a Better Brunch — and a *Special* Shipt Promotion

  • Apr 26, 2023
a table full of food

Editors' note: This story was updated May 2.

What do the moms and mom figures in your life want for Mother’s Day? A delicious breakfast, beautiful blooms and more time to relax or spend with the family all come to mind. Lucky for you, Target can deliver everything on the list.

Two images showing Favorite Day Strawberry Shortcake Muffins and a stack of waffles.

Start the special day with a tempting brunch spread that hits all the high notes. Beyond staples like eggs, bacon, fruit and hashbrowns, we are serving up gourmet yet budget-friendly options from our wide assortment of owned brands. Think Good & Gather Belgian waffles and Favorite Day muffins with a shortcake twist.

Two images showing Favorite Day dark chocolate sea salt caramels and The Collection prosecco.

And accompanying the feast: a mimosa or brunch cocktail made with The Collection prosecco or sparkling Rose to raise a toast to mom. Even coffee has an extra touch, with our Good & Gather naturally flavored brews in varieties like Vanilla Bean Brulee.

For a sweet gift, chocolates are always iconic. Our popular Favorite Day Dark Chocolate Sea Salt Caramels — with over 1,000 five-star reviews — are a sure bet. Or bring a smile to mom’s face with a baked treat like Favorite Day madeleines or macarons in a rainbow of flavors.

And then there’s the blooms. Whether roses, tulips or a mixed bouquet, our expanded floral assortment offers a variety of beautiful options, priced competitively.

We also have plenty of options to treat mom beyond brunch, no matter whether she’s a new mom or grandmother, bookworm or baker. Pamper her with a cozy robe, bubble bath and candles, or let her sparkle with jewelry. Keep the modern mom in synch with the latest in tech and accessories. We even have gift options to spoil pet moms — and their fur babies. 

The gift of time 

Not only do we offer the ingredients for a beautiful Mother’s Day, but we can also deliver them when and how you want them with in-store, Order Pickup and Drive Up (now with returns and Starbucks at select locations) options and same day delivery with Shipt.

And for the mom who has everything, we are also offering the valuable gift of time: From May 1 to May 14, Shipt is providing the biggest discount of the year on its annual membership fee for just $49. Annual members enjoy unlimited free delivery on all orders of $35 or more from a variety of national, regional and local retailers. Head over to for the details.

“Whether you're browsing the aisles of your local store or shopping online, Target makes it easy and affordable to celebrate Mom,” says Rick Gomez, chief food and beverage officer. “We have a range of delicious and budget-friendly brunch ideas on our website and app, a special half-off, $49 year-long membership for home delivery through Shipt, and industry-leading, free curbside Drive Up. It’s all designed to help you spend more time with loved ones.”

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

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