Guests have snapped up millions of pairs of men’s and women’s Levi’s jeans since Levi’s Red Tab label debuted at Target in 2019. The iconic brand is a guest favorite, so we’re excited to bring it to 300 more stores this spring — 800 in total. This expansion will give you more places than ever to shop Levi’s at Target.
“Strategic partnerships like Levi’s continue to drive preference for Target, and guests turn to Target for the very best national brands alongside more than 45 incredible owned brands,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Since offering our guests Levi’s Red Tab label for the first time more than two years ago, paired with our unmatched owned brand offerings, we’ve established Target as a go-to place for denim. With more must-have, quality styles available in more stores across the country in 2022, we’re thrilled to offer a dose of inspiration and joy through our growing Levi’s assortment at an incredible value.”
More than denim
This spring we’re bringing you even more Levi’s joy by introducing 60+ new styles, including tops, dresses and on-trend jeans for women, and cozy fleece, tees and trucker jackets for men. The assortment will vary by store, with the entire collection available online (where you’ll also find extended sizes in many items).
As our Levi's offerings continue to grow, so does our status as your favorite denim destination.