REACH areas of focus and progress
REACH is aligned to four key areas of focus: Helping our Black team members build meaningful careers and experience success at every level, creating an environment where our Black guests feel more welcome and see themselves represented at Target, finding new ways to support Black communities across the country, and working with policymakers on key issues that impact Black Americans.
Together with everyone across Target, REACH has initiated important progress since its launch with significant commitments in all four areas.
Building an inclusive work environment for Black team members
- In September 2020, Target released its Workforce Diversity Report and pledged to increase representation of Black team members across all levels of its business by 20% over the next three years.
- We also simultaneously announced various systemic changes to increase retention and advancement, activating a network of mentors and sponsors, and ensuring our benefits and partnerships drive wellness and safety for Black team members.
- Target joined the OneTen coalition to train, hire and advance 1 million Black Americans in the Twin Cities.
Creating an inclusive guest environment for Black Americans
- We committed to spending more than $2 billion with Black-owned businesses by 2025 to enhance our retail operations and shopping experience, as well as help our Black-owned vendors grow and successfully scale their businesses in mass retail through our Forward Founders program.
- Target committed to spending 5% of its annual media budget with Black-owned publishers, beginning in 2022. This investment will help our Black-owned business partners further compete in the advertising industry and extend their reach, while also creating a more vibrant media ecosystem for all.
Supporting Black communities
- We proudly launched our Target Scholars program, in partnership with the UNCF (United Negro College Fund), and will support students at more than a dozen Historically Black Colleges and Universities with scholarships.
- In addition, Target and the Target Foundation together committed $10 million in June 2020 to: support rapid relief and rebuilding, address inequality in Minneapolis, and affect long-term change through national social justice initiatives.
Convening partners to impact civic discussions
- We are working to be a catalyst for action in civic engagement, focused on building greater trust, transparency and accountability and acting as a convener of partners to create change, inclusive of our voting rights principles to ensure everyone’s voice is heard.