During the holidays and year-round, our mission is the same here at Target: deliver joy to our guests.
We know that this season can be challenging for some, and that’s why we’re committed to longstanding support of the communities we call home. That includes rallying to support local families in need with gifts and essentials during the holidays through our Great Giftogether program, which combines our team members’ creativity and passion with their deep knowledge of and connection to their local community to serve up even more holiday cheer beyond our four walls. And this holiday season, we’re also proud to donate $1 million to our long-time partner Toys for Tots, to deliver extra joy to children nationwide.
Scaling our impact
The Great Giftogether started as the idea of one Target team member for how his team could make an impact, and now includes team members from nearly 2,000 Target stores and supply chain facilities across the country. Here’s how it works: Each Target team partners with a local nonprofit of their choice to identify families in need. Then, with those families’ shopping lists in hand, our teams carefully select and wrap each gift, including holiday presents and everyday essentials to help them celebrate the season. Finally, they team up with their nonprofit partner to deliver them right in time for the holidays, creating a little extra holiday magic for some very special families.
"The Great Giftogether is an incredible representation of Target's care in action, as well as our work to partner with our communities to create positive impact,” says Ron Brown, vice president, community impact, Target. “It is remarkable to see this program grow each year, and to see the joy our teams are delivering across our communities."
Delivering holiday joy
Giving back to our communities has long been a key part of Target’s culture. From the founding of the Dayton Foundation in 1918, to our decision to give 5% of our profits back to our communities starting in 1946, Target has a rich legacy of community support. To learn more, explore our community engagement efforts and the work of the Target Foundation.
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