Fitness, Fashion and Function Unite in JoyLab, Target’s New Fashion Activewear Brand

September 20, 2017 - Article reads in
Upside down model showing off new JoyLab clothing

It’s been a minute since we first announced JoyLab, Target’s new fashion activewear brand. But you know us — we would never leave you hanging! We’ve since rolled out the much-anticipated look books of three of our other Target-exclusive brands, A New Day, Goodfellow & Co and Project 62, and just last week, we announced another major one: Hearth & Hand with Magnolia! Needless to say, we’ve had plenty of exciting news to give you your much-needed TargetStyle fix.

But we’re not stopping there! The JoyLab look book is here, and it’s all yours to peruse, share with your #fitfam community and pick out the pieces you’re planning to scoop up when the line arrives in stores and on the first week of October.

By combining street style details with the technology of a true performance-wear line, we created a one-of-a-kind brand that encompasses everything from sports bras to bottoms to bodysuits to bags. JoyLab will keep you inspired and motivated — while looking totally on point, of course. And once barre class, boot camp or yoga ends, these pieces are fashion-forward enough to transition from the studio to the streets. Available in sizes ranging from XS-4X, JoyLab truly offers something for everyone.

But enough talk—more action! We know you want to see the new collection, so without further ado, take a look at JoyLab:

JoyLab will be available in Target stores and online at starting Oct. 1, at prices ranging from $14.99 to $44.99. The brand will refresh with new looks updated regularly throughout the year.

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